The Cutting Edge Hair Studio, at 56 Devon Street East, New Plymouth, is run by owner and stylist Brenda Ardern, who has led the salon since 2007 and brings over 27 years of industry experience. The salon uses Redken and Pureology products and offers a full range of hair services, from cuts and colour to styling, event hair and scalp micropigmentation.
Brenda is a multi-award-winning stylist, named 2018/19 Taranaki Regional Hairdresser of the Year and a Ray Astwood Barbering Challenge winner in 2017, among numerous other regional and international accolades. In 2025 she earned a Scalp Micropigmentation certificate recognised by INKD SMP Melbourne, and now offers SMP consultations and treatments for hair loss solutions.
The Cutting Edge Hair Studio, at 56 Devon Street East, New Plymouth, is owned and run by Brenda Ardern, who took charge of the salon in 2007 and brings over 27 years of hairdressing experience to every client.
Brenda's accolades span more than a decade, including being named 2018/19 Taranaki Regional Hairdresser of the Year and a 1st place winner at the NZARH The Cut Live, alongside winning the 2017 Ray Astwood Barbering Challenge and placing in the Top 20 of the Wella Trend Vision International awards in both 2015 and 2016. In 2025, Brenda added a Scalp Micropigmentation certificate recognised by INKD SMP Melbourne to her credentials, reflecting her ongoing commitment to training and development.
The salon's service menu covers the full spectrum of hair needs — from ladies and mens cuts and restyles through to student and kids' pricing, plus a full colour range including full head and partial highlights, full head colour, retouches, and a combined colour service that bundles foils, colour and a cut or style. Express colour options like Quick Lights and Radiant Blur suit those after a faster refresh. For special occasions, the salon offers dedicated Event Hair styling for weddings, bridal parties, balls and other celebrations.
For clients wanting smoother, more manageable hair, the salon offers Body Wave and Creative Curl services, Chemical Straightening, and KERASILK, a smoothing treatment that lasts up to 5 months.
Brenda offers Scalp Micropigmentation (SMP), a non-surgical treatment using fine micro-needles to place pigment deposits into the scalp, creating the appearance of natural hair follicles. Suitable for both men and women, SMP can camouflage bald spots, alopecia, scars or general thinning, with results lasting up to 10 or more years without damaging existing hair follicles. Consultations are free, with treatments held off-site at the dedicated private SMP studio, Better Cosmetic Tattoo, at 5 Devon Street East, New Plymouth, by appointment only.
The Cutting Edge Hair Studio partners with Redken and Pureology for professional haircare, and offers a custom Hair App prep link, letting clients complete a pre-consultation profile covering hair history, lifestyle and style preferences before their appointment, alongside face shape analysis and virtual colour try-ons.
Appointments are booked online, with deposits required via PayPal as directed. Clients are asked to note the salon's cancellation policy: appointments cancelled within 48 hours, or not attended, are charged a 50% cancellation fee based on the value of the original booking.
The Cutting Edge Hair Studio is open Tuesday and Thursday from 9am to 7pm, Wednesday and Friday from 9am to 5pm, and Saturday from 9am to 4pm. It's closed Monday and Sunday.
Between Brenda's decades of award-winning experience, a full range of cuts, colour and smoothing services, and a dedicated scalp micropigmentation offering, The Cutting Edge Hair Studio delivers a genuinely comprehensive hair care experience in New Plymouth.