Dovetail is a local boutique at 132 Carrington Street in Lower Vogeltown, New Plymouth. Its owner, Selina, took it over in 2022 and sells a handpicked range of clothing and accessories, both in store and online. The website names brands including Humidity Lifestyle, Eb and Ive, Isle of Mine, Haven and Rogue Linen, along with Stilen NZ scarves, Lark caps and SON body lotions, candles and reed diffusers. The shop also offers gifts, and the website invites people to sign up for 10 percent off, new arrivals and promotions. The shop describes its clothing as quality and bespoke.
Customers say Selina helps them find the right outfit for an occasion and helps them style it. Reviewers describe the clothes as bright, made from natural blends and sourced from New Zealand and Australia. Several mention that the range comes in sizes to suit everyone, including smaller frames. Customers also praise the prices and the friendly, cheerful service, and say the accessories and gifts are a good find. One customer found a summer dress they plan to return for. Reviewers mention Selina's help with outfits and the staff most often.