Escape Coffee Roasters is a specialty organic coffee roaster based in Taranaki, Aotearoa, with its cafe at 15 Liardet Street in central New Plymouth. Roasting since 2011, Escape is devoted to Specialty Organic coffee — responsibly sourced blends explored through different processing methods, roast profiles and brew methods, all roasted right there in Taranaki.
The name reflects a simple idea: taking a moment to escape, illuminate and elevate. That spirit — 'seeking simpler times and truth in coffee' — runs through everything the team does, from sourcing decisions that put planet, people and quality before profit, to compostable or reusable packaging and efficient transport for deliveries.
Alongside its four core bean blends — House, Bus, Blackbird and a Decaf — Escape offers flexible coffee subscriptions, Escape x Fractel merchandise, and premium Swiss-made Jura coffee machines with accessories and care products. There is a wholesale programme for workplaces, and the online store ships New Zealand-wide, with free urban shipping on orders over $30.
Escape Coffee Roasters roasts Specialty Organic coffee in Taranaki, Aotearoa, and welcomes customers at its cafe on Liardet Street in central New Plymouth. The company was born in 2011, and from that moment, as the team puts it, took a deep dive into the complex journey that coffee takes us on — a journey spanning green bean sourcing, processing methods, roast profiles and brew methods.
The name Escape was chosen deliberately. It felt easy to say, easy to recognise, and — most importantly — it captured a feeling everyone is seeking: taking a moment to escape, illuminate and elevate. That idea is distilled in the company's tagline, 'Seeking Simpler Times', and echoed in its promise of 'truth in coffee'.
Escape is explicit about where its priorities lie. When sourcing coffees, the team puts the planet, people and quality before profit — variety, country, process and pricing are all considered, but only once those fundamentals meet Escape's standards.
That stance extends through the whole chain. Products are produced with the most sustainable means possible, delivered with efficient transport, and wrapped with love in compostable or reusable packaging. Transparency itself became a company principle after years of being told that certain green coffee information wasn't available, that you couldn't buy coffee a certain way, that you couldn't pay high prices for green coffee and survive, and that you couldn't be transparent. Escape's transparency model was born out of pushing back on all of it.
The result is coffee the team hopes customers will savour over breakfast, meetings, dates and any occasion that calls for something intentional.
The core range consists of four organic blends, each available as whole beans or ground coffee:
Every blend can be bought as a one-off or through a subscription, with freshly roasted coffee delivered straight to the door across New Zealand on weekly, fortnightly or monthly plans at a 10% saving.
Escape's wholesale programme invites businesses to fuel their teams with exclusive business pricing on larger coffee bean orders — premium coffee in bulk, designed to keep productivity brewing all day. Enquiries go through the website's contact and wholesale forms.
The roastery's shop extends past coffee. An apparel range — much of it in collaboration with Fractel Performance Headwear — includes bucket hats, caps, legionnaire hats, jumpers, hoodies and t-shirts for adults and kids. Escape is also a stockist of Jura coffee machines: premium Swiss-made super automatic machines, sold alongside Jura accessories and care products.
Escape's cafe on Liardet Street opens Monday to Friday and closes on weekends, so plan a weekday visit. Questions about orders or coffee can go to orders@escapecoffee.nz. Online, New Zealand urban orders over $30 ship free, and newsletter subscribers get 10% off their first order. Whether you're after a bag of fruity House beans, a silkier Bus blend for the office, or a Jura machine for home, the through-line is the same: simpler times, better coffee, and a supply chain Escape is happy to show you.