Buttercup

About Buttercup

Buttercup at Crystal Cylinder in New Plymouth offers a curated collection of contemporary surf hardware, apparel, and coastal lifestyle essentials. Serving as a hub for the local surf and beach community, the store brings together premium surfboards, technical fins, wetsuits, and accessories alongside thoughtfully selected men's and women's fashion. Whether gearing up for local breaks or embracing effortless coastal living, visitors can browse an extensive range of leading independent labels and surf brands.

Beyond hardware and clothing, Buttercup encompasses a full lifestyle selection featuring sun care, beach towels, home goods, and self-care products. With ties to community culture, creative media, and coastal living, it provides a welcoming space for ocean lovers and locals seeking quality apparel, trusted beach gear, and authentic surf essentials.

Buttercup at Crystal Cylinder: Coastal Style and Surf Culture in New Plymouth

New Plymouth’s coastal coastline and consistent swells demand both reliable hardware and authentic style. Buttercup at Crystal Cylinder reflects that coastal rhythm, blending a dedicated surf outpost with a carefully edited collection of men’s and women’s clothing, sun essentials, and home accents.

From the moment you explore the store, the emphasis on genuine ocean culture is unmistakable. Rather than standard commercial stock, the racks and board bays showcase an eclectic balance of boutique labels, independent shapers, and proven technical equipment designed to make every session and coastal escape effortless.

Dedicated Surfboards, Fins, and Essential Hardware

At the core of Buttercup’s surf selection is a diverse quiver spanning shortboards, midlengths, and classic longboards, alongside an inventory of preloved boards. The collection caters to surfers looking for craftsmanship, alternative outlines, and responsive shapes tailored to varied coastal conditions.

To complement the board lineup, the shop maintains a deep selection of fins—ranging from classic single fins and fast twin fins to bonzers and performance thrusters. Combined with winter and summer wetsuits, surf waxes, leashes, and hardware, it covers everything required to paddle out regardless of the season.

Curated Coastal Apparel and Beach Essentials

Beyond hardware, Buttercup presents an expansive lifestyle and fashion offering. The apparel racks bring together relaxed silhouettes, durable denim, outerwear, and swimwear across premier boutique labels such as Thrills, Rhythm, Worship, Inner Relm, and Commoners, anchored by footwear from Birkenstock.

Rounding out the shelves is a wide collection of lifestyle goods designed for warm days and home spaces. From reef-friendly sun care by Sun Bum and We Are Feel Good Inc. to beach towels by Baina and artisanal home items, Buttercup offers a grounded, stylish take on contemporary beach living in New Plymouth.

Signature items

• Midlength Surfboards
• Wetsuits Collection
• Specialty Fin Sets
• Sun Care Essentials
• Coastal Lifestyle Towels

Menu

Apparel

• Womens Clothing & Swim — Tops, dresses, denim, pants, skirts, and swimwear from boutique brands
• Mens Clothing & Outerwear — T-shirts, shirts, pants, shorts, denim, and seasonal outerwear
• Footwear & Accessories — Sandals, socks, eyewear, hats, belts, bags, and jewellery

Surfboards

• Shortboard — Performance shortboards for dynamic surfing
• Midlength — Versatile midlength surfboards for everyday wave conditions
• Longboard — Classic longboards designed for glide and trim
• Preloved Boards — Selection of quality secondhand and pre-owned surfboards

Gifts & Rewards

• Gift Card — Digital or physical gift cards redeemable across store collections

Lifestyle & Beach

• Sun Care & Suncare — Protective sunscreens and sun care products for long days outdoors
• Towels & Beach Goods — Durable coastal towels and accessories made for beach days
• Self Care & Home Goods — Curated lifestyle items, scents, and everyday home pieces

Surf Hardware & Accessories

• Twin Fin Sets — Specialised twin fin configurations for speed and flow
• Single Fins — Classic single fins tailored for traditional longboards and midlengths
• Thruster Fin Sets — Three-fin thruster setups for control and responsiveness
• Bonzer Fins — Dedicated fins designed for bonzer board setups
• Wetsuits — Seasonal summer and winter wetsuits for year-round warmth
• Surf Wax & Hardware — Essential traction wax, repair items, and board hardware

Frequently asked questions

What kinds of products does Buttercup offer?

Buttercup offers a comprehensive range of surfboards, wetsuits, fins, surf hardware, men's and women's apparel, accessories, sun care, and beach lifestyle goods.

Do they stock both summer and winter wetsuits?

Yes, the catalog includes both summer and winter wetsuit options suited for all-season surfing.

Are secondhand or pre-owned surfboards available?

Yes, the store features a selection of preloved boards alongside new shapes.

What types of surfboard fins are stocked?

The store stocks a variety of fin configurations including twin fin, single fin, thruster, bonzer, quads, and trailer fins.

Do they sell gift cards?

Yes, gift cards are available to purchase and use across their collections.

Does Buttercup feature a customer rewards program?

Yes, customers can join The Pulse rewards club to earn points and rewards on purchases.

Tips

• {"body":"Sign up for The Pulse rewards program online or in-store to earn points on apparel, accessories, and gear purchases.","title":"Join the Rewards Club"}
• {"body":"Check the preloved boards rack regularly if you are searching for unique shapes or budget-friendly secondhand options.","title":"Explore Preloved Boards"}
• {"body":"Pick up ocean-ready sun care and mineral blocks before heading out to Taranaki's coastal breaks.","title":"Stock Up on Sun Protection"}