The Beauty Colab

About The Beauty Colab

The Beauty Colab is a skin, beauty and advanced treatment clinic situated in the heart of Bell Block, New Plymouth, inside Parklands Shopping Centre. The team of experienced beauty therapists offers personalised facials, skin treatments, brow and lash services, relaxation massage and Pure Fiji body rituals, all tailored to the individual client rather than delivered off a generic menu. The salon has been named Pure Fiji NZ Salon of the Year 2026, a nod to both the results it delivers and the island-inspired experience built around its hero brand.

The salon's philosophy is that beauty is unique to each individual. Rather than one-size-fits-all routines, the team pairs personalised care with science-led solutions, positioning themselves as a partner in each client's journey to feeling confident, radiant and authentically themselves.

Alongside treatments, The Beauty Colab runs a serious retail arm stocked with professional brands including Aspect, Cosmedix, PCA, Pure Fiji, Curtis Collection, YoungBlood, Trudermal LED, Gulp (formerly The Facialist) and Image Daily Prevention. Best-sellers span clinical serums and mineral SPF to coconut-scented body oils, and the same range is available through the salon's online store with Afterpay, free shipping over $200 and gift vouchers.

The Beauty Colab: Personalised Skin & Beauty Treatments in Bell Block, New Plymouth

On a quiet corner of Parklands Shopping Centre in Bell Block, The Beauty Colab has built a reputation as one of New Plymouth's most trusted destinations for healthy, glowing skin. It is a skin, beauty and advanced treatment clinic in the truest sense: personalised facials, clinical skin treatments, brows, lashes, relaxation massage and Pure Fiji body rituals, all delivered by experienced beauty therapists who tailor every appointment to the person in the chair.

The salon's philosophy is refreshingly simple. Beauty is unique to each individual, the team believes, so rather than pushing one-size-fits-all routines, they pair personalised care with science-led solutions — treatments designed to bring out your natural glow. It is an approach that positions The Beauty Colab less as a service stop and more as a partner in each client's journey to feeling confident, radiant and authentically themselves.

What they're known for

The treatment menu covers the full spectrum of modern beauty therapy. Facials are personalised to your skin's condition on the day, while advanced skin treatments dig into deeper concerns. Brows and lashes get the framing treatment, relaxation massage offers an hour of genuine calm, and body-focused guests can book Pure Fiji body rituals — island-inspired treatments built on the salon's hero brand.

That Pure Fiji connection runs deep. The salon has been named Pure Fiji NZ Salon of the Year 2026, recognition of both the results the team delivers and the tropical, coconut-infused experience built around the brand's body and skincare range.

Clinical skincare on the shelf

Where many salons stop at the treatment bed, The Beauty Colab also runs a serious retail arm. The shelves carry professional brands including Aspect, Cosmedix, PCA, Pure Fiji, Curtis Collection, YoungBlood, Trudermal LED, Gulp (formerly The Facialist) and Image Daily Prevention — lines more often seen in clinics than department stores.

The best-sellers say a lot about what regulars love. Aspect's Extreme B 17 serum and Cosmedix's microbiome-boosting Harmonize moisturiser sit alongside Image's Pure Mineral Tinted Moisturiser SPF 30 and Cosmedix Eye Genius. Pure Fiji's coconut cleansers and exotic body oils earn rave reviews for scent and hydration, while YoungBlood's loose natural mineral foundation has something of a fan club among customers over 50 who say it lasts all day and looks like real skin.

Shopping online or in salon

Can't make it to Bell Block? The salon's online store carries the same range, sorted by brand, product type and even Pure Fiji infusion — mango, coconut, dragon fruit, white gingerlily and more. Product categories span cleansers, serums, moisturisers, exfoliants, facial masks, sunscreen, makeup and lash and brow serums. Orders over $200 ship free, Afterpay splits payment into four easy installments, and new newsletter subscribers get $5 off their first order. Gift vouchers are available too, making the salon an easy answer for birthdays and thank-yous.

The experience

Visitors describe the team as warm, knowledgeable and genuinely invested in skin health — the kind of therapists who remember your skin and your favourites. Opening hours work around real life: Monday runs 9:30am to 2:30pm, Wednesday and Friday 9am to 5pm, and Tuesday and Thursday stay open until 7pm for after-work appointments. Booking is handled online through the salon's website.

Whether you're booking a targeted facial, treating yourself to a Pure Fiji body ritual, or simply restocking a cleanser you've fallen for, The Beauty Colab lives up to its name: a collaboration between experienced therapists, clinical-grade skincare and you, right in the heart of Bell Block.

Signature items

• Personalised Facials
• Pure Fiji Body Rituals
• Aspect Extreme B 17
• Cosmedix Eye Genius
• YoungBlood Mineral Foundation
• Pure Fiji Exotic Oil

Menu

Makeup

• YoungBlood Loose Natural Mineral Foundation - Cool Beige — Loose mineral foundation praised for all-day, skin-like coverage and redness control.

Treatments

• Personalised Facials — Custom facial treatments designed around your skin's needs on the day.
• Advanced Skin Treatments — Science-led solutions for deeper skin concerns.
• Brows & Lashes — Brow and lash services to frame and define.
• Relaxation Massage — Relaxing massage to unwind and de-stress.
• Pure Fiji Body Rituals — Island-inspired body rituals using Pure Fiji skincare.

Facial Skincare

• Pure Fiji Coconut Exfoliating Scrub — Coconut scrub with papaya and pineapple enzymes for gentle exfoliation.
• Pure Fiji Vitamin C Foaming Oil Cleanser 190ml — Foaming oil cleanser with vitamin C.
• Pure Fiji Coconut Cleanser with Papaya & Moringa — Coconut cleanser with papaya and moringa, a store best-seller.
• Pure Fiji Anti-Aging Dilo Oil Booster — Anti-ageing booster powered by Fijian dilo oil.
• Pure Fiji Hydrating Multi Active Day Crème 50ml — Hydrating day crème gentle enough that sensitive-skin fans reorder it.
• Pure Fiji Refresh + Glow Skincare Set — Set praised for refreshing skin, softening it and lightening pigmentation.
• Aspect Extreme B 17 — Vitamin B serum and long-standing store best-seller.
• Aspect Fruit Enzyme Mask — Fruit enzyme mask to refresh and renew the skin.
• Aspect Hydrating Lip Balm — Hydrating balm that leaves lips feeling moist.
• GULP Melt Cleansing Oil — Gentle cleansing oil, formerly The Facialist's Super Skin Cleansing Oil.
• Cosmedix Eye Genius — Clinical-grade eye treatment from the Cosmedix range.
• Cosmedix Affirm - Antioxidant Firming Serum — Antioxidant serum for firmer-looking skin.
• Cosmedix Bakuchiol Complete — Plant-based retinol alternative serum.
• Cosmedix Benefit Clean - Gentle Cleanser — Gentle cleanser for everyday use.
• Cosmedix BrillianCy — Clinical-grade Cosmedix formula from the salon's professional range.
• Cosmedix Surge — Featured in the salon's best-selling skincare edit.
• Cosmedix Harmonize Microbiome Boosting Moisturiser — Moisturiser formulated to boost the skin's microbiome.
• Image Daily Prevention Pure Mineral Tinted Moisturiser SPF 30 — Pure mineral tinted moisturiser with SPF 30 sun protection.

Body & Bath (Pure Fiji)

• Pure Fiji Exotic Oil — Fragrant body oil in scents like mango, loved for all-day hydration.
• Pure Fiji Nourishing Body Butter 200ml - White Gingerlily — Rich body butter in the White Gingerlily infusion.
• Pure Fiji Body Lotion 300ml - Coconut — Everyday coconut body lotion that leaves skin feeling nourished.
• Pure Fiji Nourishing Trio — Three-piece nourishing set, handy for refills, in scents like mango.
• Pure Fiji Travel Trio - Coconut Lime Blossom — Travel-size trio in the refreshing Coconut Lime Blossom scent.
• Pure Fiji Body Collection — Body care collection in scents including dragon fruit and guava.

Frequently asked questions

Where is The Beauty Colab located?

Shop 2/188 Parklands Ave, Parklands Shopping Centre, Bell Block, New Plymouth — in the heart of Bell Block.

What treatments does the salon offer?

Personalised facials, advanced skin treatments, brow and lash services, relaxation massage and Pure Fiji body rituals, all tailored by experienced beauty therapists.

Which skincare brands does The Beauty Colab stock?

Aspect, Cosmedix, PCA, Pure Fiji, Curtis Collection, YoungBlood, Trudermal LED, Gulp (formerly The Facialist) and Image Daily Prevention.

Has the salon won any awards?

Yes — The Beauty Colab has been named Pure Fiji NZ Salon of the Year 2026.

Can I shop without visiting the salon?

Yes. The online store carries the full product range, with free NZ shipping on orders over $200, taxes included at checkout.

Do you sell gift vouchers?

Yes, gift vouchers are available and can be put towards treatments or skincare products.

How do I book an appointment?

Bookings are made online through the Book Now page on the salon's website.

Tips

• {"body":"Appointments are booked through the Book Now page on thebeautycolab.com.","title":"Book ahead online"}
• {"body":"Open until 7pm on Tuesdays and Thursdays — ideal for after-work visits. Note Monday is a shorter day, 9:30am–2:30pm.","title":"Late nights twice a week"}
• {"body":"Orders over $200 ship free, Afterpay splits payments into four, and taxes are included at checkout.","title":"Shop online with perks"}
• {"body":"Sign up to the newsletter for $5 off your first order.","title":"Get $5 off"}
• {"body":"Vouchers work for treatments or products — an easy gift for the skincare lover in your life.","title":"Gift vouchers"}

Good to know

• {"payments":"Afterpay available — pay in 4 installments; online orders include free shipping over $200."}