Dagger Cosmetic Tattoo is a specialist brow, lip and lash studio on Gill Street in central New Plymouth, run by cosmetic tattoo artist Kelsey. Kelsey completed months of dedicated one-on-one training before specialising in ombré brow and lip blush tattooing, and pairs that with more than five years of experience in the lash industry.
The menu covers ombré brow tattoos and lip blush — both created as custom looks designed to suit each client's unique features — alongside lash extensions, lash lifts and brow laminations. The focus throughout is soft, refined results rather than dramatic change, delivered with a friendly, warm approach that makes every appointment feel comfortable and personal.
New to cosmetic tattooing, or unsure which technique suits you? The studio offers a complimentary consultation, and asks clients to read its client criteria before booking. If you have previous tattoo work you would like touched up or corrected, contact the studio for prior approval before making an appointment.
Dagger Cosmetic Tattoo occupies a quiet spot on Gill Street in central New Plymouth, and its focus is refreshingly narrow: brows, lips and lashes. The studio is the work of Kelsey, a cosmetic tattoo artist and lash and brow specialist whose style leans soft and refined rather than dramatic. Her services span ombré brow tattooing, lip blush, lash extensions, lash lifts and brow laminations — and everything she does is shaped around the person in her chair.
Kelsey's background is worth knowing if you are weighing up cosmetic tattooing for the first time. She completed months of dedicated one-on-one training before specialising in ombré brow and lip blush tattooing, and she brings more than five years of lash-industry experience to her extension work. Her own summary of the job is simple: "My goal is for every client to leave feeling confident, refreshed, and effortlessly themselves."
The two tattooing services Kelsey is known for are ombré brows and lip blush. Rather than pushing a single look on every client, she creates custom work designed to suit each person's unique features — the result is chosen for you, not pulled from a template. That bespoke approach is also why consultations matter here: if you have been following along on Instagram and wondering whether the results are for you, the studio would rather you come in, talk it through, and decide with proper information.
Not everyone is ready for permanent makeup, and the lashes side of the menu meets you where you are. Lash extensions are Kelsey's long-standing craft — the area where her five-plus years in the industry were earned — while lash lifts offer a lower-commitment way to make natural lashes do more of the work. Brow laminations round out the menu, setting natural brow hairs into a groomed shape without any tattooing at all. These services also make an easy first visit if you want a feel for the studio before considering a tattoo appointment.
First-time cosmetic tattoo clients are often nervous, and the studio seems designed to put them at ease. Clients describe it as "such a cool space" with friendly service — one reviewer, Maddie, wrote that after following Dagger on Instagram and seeing Kelsey's results, she wished she had booked sooner. Kelsey's approach is deliberately warm and personal, which matters when the appointment involves your face and a good stretch of time in the chair. Expect a comfortable, unhurried visit rather than a production line.
A few practical notes straight from the studio. First, read the client criteria page on the website before booking — Dagger asks every client to do this. Second, service pricing is set for new clients with no previous cosmetic tattoo and for existing Dagger clients; if you have earlier tattoo work that you want touched up or corrected, you need to make contact for prior approval before booking. Third, if you are unsure which technique suits you, or whether cosmetic tattooing is right for you at all, you can book a complimentary consultation — just get in touch. Bookings themselves are made online through the studio's booking system.
Dagger Cosmetic Tattoo works from 66 Gill Street in central New Plymouth, Taranaki. Whether you are after a first set of lash extensions, a brow lamination to simplify your mornings, or ombré brows and lip blush done by someone who trained one-on-one and treats each face individually, it is a studio built around a simple idea: the best result still looks like you — just a little more polished.