Jetcharm Barber Shop & Cafe brings a two-in-one proposition to 32 Egmont St in the New Plymouth CBD: a traditional barbershop and a café sharing the same floor. Run by husband-and-wife team Shaun and Cassie, the shop promises the 'Royal Treatment' from the moment you walk through the door to your departure — Shaun's passion for quality grooming, great haircuts and exceptional coffee matched by Cassie's dedication to healthy eating and nourishing food and drinks.
On the barbering side, the team specialises in old-style techniques using modern tools: razor fades, straight edge razor shaves, beard trims, and patterns and braids worked into fades. The main focus is tight fades inspired by the refined men's styles of the 1920s and 40s, though the barbers are just as comfortable with edgy freestyle cuts and rockabilly styles. Senior barbers Maui, Charlie, Aiden, Cory and Matt, plus intermediates Akbar and Jay, share a passion for male grooming and cutting-edge trends.
Before, during or after your cut you can grab a coffee or healthy snack from the Barbershop Café, browse the latest products and merch, or simply come and hang — the shop describes itself as a welcoming community hub where good coffee, great conversation, self-care and healthy living come together under one roof. Wedding packages, including breakfast and beers, are on offer so the boys can be pampered and look sharp for their special day.
Step through the door at Jetcharm Barber Shop & Cafe and you're promised the Royal Treatment — from the moment you walk in until the moment you leave. What makes the promise believable is the setup: this Egmont Street shop in the heart of the New Plymouth CBD is equal parts traditional barbershop and neighbourhood café, where a fresh cut, an exceptional coffee and a healthy snack all happen under the same roof.
Jetcharm is the creation of Shaun and Cassie, a husband-and-wife team who built the business around the things they love most. Shaun brings a passion for men's style, quality grooming, great haircuts and exceptional coffee, creating a space where clients can look sharp and feel at home. Cassie complements that with a dedication to healthy eating and balanced living, supplying the nourishing food and drink on the café side. Together they've made Jetcharm a welcoming community hub where good coffee, great conversation, self-care and healthy living come together.
The barbering is where Jetcharm made its name. The team specialises in old-style techniques done with modern tools — razor fades, straight edge razor shaves, beard trims, and patterns and braids worked into fades. The main focus is on tight fades inspired by the refined men's styles of the 1920s and 40s, but the chairs aren't precious about it: the barbers are just as capable of an edgy freestyle cut as they are of a clean rockabilly shape-up.
That old-meets-new approach extends to the atmosphere. By the shop's own description, the room pulses with warm energy — expect a chorus of people speaking to one another with furious excitement. Jetcharm is a place to get a haircut, certainly, but also to shop for the latest products and merch, or simply to come and hang out.
Seven barbers share the floor: seniors Maui, Charlie, Aiden, Cory and Matt, joined by intermediates Akbar and Jay. Each brings a specialty. Maui loves drop fades and burst fades, and will happily talk football or travel while he works. Charlie favours tapers and drop fades, with basketball and travelling as his chat topics of choice. Jay is the burst-fade devotee, with fitness, food and music on the agenda. What unites them is a shared passion for male grooming and cutting-edge trends.
The café is no afterthought. Before, during or after your cut you can grab a coffee or a healthy snack from the Barbershop Café — a nod to Cassie's belief that food and drink should support wellbeing. It's the kind of detail that turns a standard appointment into an excuse to slow down for half an hour, and it means partners, mates and hangers-on have something to enjoy while they wait.
Weddings are a house speciality too. Jetcharm offers wedding packages — breakfast and beers included — so the whole groom's party can be pampered and look sharp for the big day.
The team is explicit about its pride in the local community, taking an active interest in what's going on around New Plymouth and engaging its social conscience. That community-first streak, paired with the café-meets-barbershop formula, is what regulars point to when they explain why they keep coming back.
Jetcharm Barber Shop & Cafe sits at 32 Egmont St in the New Plymouth CBD and trades seven days a week: Monday 9am–5pm, Tuesday, Wednesday and Friday 9am–6pm, Thursday 9am–7:30pm for after-work appointments, Saturday 8am–4pm and Sunday 10am–4pm. Bookings can be made online via the Book Now link, or by phone on 06 758 8840. Whether it's a regular trim or a freestyle cut, the shop's advice is simple: book yourself in, order the coffee, and settle in for the Royal Treatment.