Piccolo Morso Bakery & Gelato Lounge has been the heartbeat of Fitzroy since it was established in 2008, serving Taranaki with award-winning pies, custard squares and freshly baked treats for more than 18 years. The bakery describes itself as a place that doesn't just bake, but builds people, training and empowering a new generation of bakers while serving flavour-packed treats.
Piccolo Morso is now led by Julia, a third-generation, multi award-winning baker who has been involved in baking since the age of four and took the reins of the bakery in 2021. Her focus on quality, innovation and customer experience has helped establish Piccolo Morso as one of Taranaki's most recognised bakeries, with national recognition including appearances on TVNZ.
The bakery is known for New Zealand's award-winning custard square and pies, including a Vegan Korma Pie that claimed Supreme Winner at The Vegan Pie Awards. Piccolo Morso also offers corporate catering and supports local fundraising.
Piccolo Morso Bakery & Gelato Lounge has been the heartbeat of Fitzroy since it was established in 2008. For more than 18 years, the bakery has served generations of customers in Taranaki with quality baking, friendly service and products made with care.
Piccolo Morso is now led by Julia, a third-generation, multi award-winning baker who has been involved in the industry since the age of four. Since taking the reins in 2021, Julia has played a key role in the bakery's transformation and growth, helping establish Piccolo Morso as one of Taranaki's most recognised bakeries and earning national recognition, including appearances on TVNZ. Beyond running the bakery, Julia has spent the past five years mentoring and training team members, helping people with little or no baking experience become professional bakers — reflected in the bakery's own description of itself as a place that doesn't just bake, but builds people.
Piccolo Morso is known across New Zealand for its award-winning custard square, which took 1st place nationally in 2024, and its award-winning pies. Among them, the Vegan Korma Pie claimed Supreme Winner at The Vegan Pie Awards, praised by judges as a classical vegetable pie with a beautiful crust, punchy flavour and well-balanced seasoning, made with coconut cream and aromatic spices.
Beyond the headline items, the menu covers doughnuts — including jumbo iced, filled and cream varieties — savoury options like sausage rolls, sourdough sandwiches and scrolls, freshly baked sourdough bread, and coffee. A drinks fridge rounds things out with a wide range of soft drinks, juices and energy drinks.
Piccolo Morso also offers corporate catering for events and supports local fundraising, continuing its role as a gathering place for the Fitzroy and wider Taranaki community, whether for a morning coffee, lunch with friends, or catering for something bigger.
Piccolo Morso is open Monday to Friday from 6am to 4pm, and Saturday and Sunday from 7am to 3pm — seven days a week, 365 days a year. It's located at 573 Devon Street East, Fitzroy, New Plymouth, and can be reached by phone for catering and enquiries.