Smelling of freshly roasted peanuts before you even step through the doors, this working factory and visitor destination lets you watch New Zealand's best-loved spread made on the floor. Visitors can book guided factory tours to trace the journey from roaster to jar, taste their way through fresh batches of peanut butter, and spot founder Pic Picot's early gear, including the adapted concrete mixer that roasted his first tonnes. The complex also houses an on-site cafe, PC Eatery, alongside a dedicated store stocking exclusive editions like the bilingual Pata Pīnati jars, homewares, and brand merchandise suited to kids and visiting families alike.
Factory tours require booking in advance, making it a straightforward, weather-proof outing for families with children or travellers passing through the region. You will find it on Saxton Road in Stoke, Nelson. Our pick in Stoke for a cheerful, family-friendly factory tour that gives an honest look at local craft.