iPOP Eyewear is a Kiwi-owned online sunglasses and blue light glasses retailer, run from Nelson since 2009. Its stock is held in New Zealand and every order is hand-packed at the Nelson warehouse, so the address on Marybank Road is the base for the business rather than a shop front.
The range covers polarised sunglasses for men and women, UV400 frames, and blue light glasses for screen-heavy days. Styles include flat tops, cat eyes, rounds and square frames, with some in wood veneer and matte black. The website says polarised lenses cut harsh coastal and alpine glare, and that the blue light glasses have clear lenses for comfortable screen use. Prices start from $25 as at 2026.
Delivery is a flat $5 anywhere in New Zealand, and orders over $100 ship free. Urban orders usually arrive the next working day, and up to two days. Rural deliveries typically take four to six days. Parcels go by non-signature service, and Saturday delivery can be arranged. Buyers get an email when the order ships, and can leave delivery instructions at checkout.
The website also has guides on choosing sunglasses and on how sunglasses are made.
Our pick in Nelson for polarised sunnies that will hold up on a coastal drive.