Rainbow Sidewalk Chalk NZ makes handmade sidewalk chalk in whimsical shapes, including dinosaurs, donuts, rockets and rainbows. The business describes its chalk as non-toxic and eco-friendly. It is based at 54 Sanctuary Drive in Stoke, Nelson.
Its website sells the chalk as a collection of colourful pieces for drawing, playing games and decorating pavements. Customers are invited to tag the business on social media with photos of their drawings.