The Flower Mama is a small family flower farm and florist at 113 Washington Road in Washington Valley, Nelson. The farm grows bee-friendly, seasonal blooms, and the owners harvest each flower at the stage that gives the longest vase life. Every bouquet is arranged by hand. The blooms include doubles and peony-style flowers, along with other varieties grown on the farm. The business says it chooses what goes into each week's bouquets according to what is best that week.
Bouquets can be picked up from the farm, or delivered across Nelson, Atawhai, Tahunanui and Stoke. The business is run by a local family of two, and it shares what is blooming and what is being planted through its social media and newsletter. One customer who bought a bouquet for their mother for Valentine's Day says the flowers were fresh, vibrant and beautifully arranged. The website's own description of the farm is that it began as a home garden. For someone in Nelson who wants fresh, locally grown flowers, the farm offers pick-up and delivery in the city.