Rainbow Reading Programme is a reading programme business at 15 Church Street in Nayland, Nelson. The rainbow in its name refers to the colour-coding of reading levels, and it sells reading kits and children's books online. Its reading kits cover children aged 6 to 12, and the business says its series can have audio support. The website offers a guarantee of 12 months of reading improvement in 10 weeks on the 6 to 12 kits. Books by Lindy Kelly are also listed on the website, and the store takes orders through an online checkout.