Gelato 2u is an ice cream shop at 101 Marine Parade in Napier South, opposite the Napier Information Centre and beside the Lone Star Restaurant. It makes Italian-style gelati and sorbets on the premises, using Hawke's Bay and New Zealand ingredients where possible. The strawberry sorbet is made from hand-picked strawberries from a Hawke's Bay farm, and the vanilla bean gelato uses vanilla bean paste made in Tauranga. Imported pastes and flavours are used only when there is no local alternative. Gelati are dairy-based with less than 10 per cent fat, and the sorbets are dairy and gluten free. The website says the shop has won gold and silver at the New Zealand Icecream Association awards.
Restaurants and caterers can order customised flavours in one-off 5-litre quantities. Customers quoted on the website praise the strawberry, the sorbet and the vanilla bean. Within a kilometre there are two other ice cream shops: Lick this, 0.5 km away, and Danish Delight Napier Ice Cream, 0.6 km away.