Boutique Hobbiton is a gift shop at 501 Buckland Road in Matamata. Its name points to Hobbiton, the Lord of the Rings and The Hobbit film set near Matamata.
Customers' views are mixed. One finds the staff friendly and the shop well maintained, but says the range is limited, with few good designs for T-shirts and hoodies and few unique items. Another found the staff stressed and less than professional, though they showed items kept behind the glass by the till when asked. A third says it was a great shop and they bought many things.