Beauty & Ink NZ is a beauty salon at 100 Broadway, on Matamata's main street, and it holds a 5.0 rating on Google. Choosing a beauty salon is mostly about trust: a good one will ask about your skin, any sensitivities and what you actually want before starting, and will be upfront about hygiene, especially for anything that breaks the skin, such as waxing or cosmetic tattooing. Patch tests before lash or brow tinting are standard practice, not fussiness. Regulars tend to settle on one therapist once they find someone who listens, then book well ahead, because the better salons quietly fill their diaries weeks out. For Matamata locals, and visitors passing through Hobbiton country, that mix of skill and care is exactly what to look for on Broadway.