Isme Permanent Cosmetics is a beauty clinic on Perry Street in Masterton, owned and run by Nicole Brown, a cosmetic tattooist who trained in Melbourne. The clinic's listed services are cosmetic tattooing, laser tattoo removal, cosmetic injections, teeth whitening, laser hair removal, laser carbon facials, red vein and pigmentation removal, BIAB nails, massage and float pods. The website says Nicole specialises in brows, lips and eyeliner, and that she has earned national and international awards. She is also a trainer, running beginner and advanced courses for new and experienced permanent makeup artists. She founded Pro Artistry.
Customers praise Nicole for natural, well-shaped brows, and say their confidence has improved. One customer says she took over-plucked brows and reshaped them, and another has praised her precision and the after care. A student who took a two-day course in Auckland on lash enhancement and shaded liner says Nicole's teaching is clear and that her knowledge of the permanent makeup industry is impressive. Reviewers mention her training and tattoo work most often.