LOWER® is a streetwear apparel brand selling online through its own store, with collections spanning hoodies and sweats, tees, shirts and polos, singlets and tanks, jackets, pants, shorts, denim, headwear, footwear, and accessories. The brand runs a rotating New Arrivals section alongside a Monthly Capsule drop, seasonal collections such as Autumn '26, and a Premium Essentials line built around simpler, elevated basics like the True Tee.
Signature product lines recur across several collections, including the Billie Hood (available in variations like L Oval, Funtura, Big Tag Script, Wall, and Diamond Teeth), the Piping Hood - English, the Trust Hood - Flow, and the Jake Zip Thru, alongside tee styles like the Beefy Tee 2.0 and the Standard Tee, each offered across multiple colourways and print treatments.
Beyond apparel, LOWER offers a footwear collaboration under the Scott Hawaii x Lower banner, plus headwear including cap styles like the Phife Cap with a Giants patch. The brand also sells gift cards and offers curated bundles - such as two tees, two sweats, or two hats - for customers looking to buy multiple pieces at once. At the time of listing, LOWER was running a Buy One, Get One 50% Off promotion on new arrivals.
LOWER® has built its online store around a recognisable set of signature silhouettes, repeated season after season across new prints, colourways, and collaborations. Rather than reinventing the wheel with every drop, the brand leans on a handful of core styles - hoods, tees, and zip-throughs - and lets the artwork and fabric details do the work of keeping things fresh.
The backbone of LOWER's hoodie and sweat range is the Billie Hood, which shows up across the store in variations like L Oval, Funtura, Big Tag Script, Wall, and Diamond Teeth prints. Alongside it sits the Piping Hood - English, offered in black, sport grey, and dark brown, and the Trust Hood - Flow, available in Yankees blue, navy, and black. For something with a bit more structure, the Jake Zip Thru offers a zip-through silhouette, currently available in Metal Oval and Nalgene print options.
On the tee side, the Beefy Tee 2.0 anchors the range, appearing in a wide spread of prints and colourways from Nalgene and Chisel through to Bombing and Amoeba. The Standard Tee offers a simpler alternative in Nalgene print, white, and black, while the True Tee sits within LOWER's Premium Essentials collection - a line built around cleaner, more elevated basics.
LOWER's full catalogue extends across shirts and polos, singlets and tanks, jackets, pants, shorts, and denim, giving the brand a fuller wardrobe offering beyond its hood and tee staples. Headwear is part of the mix too, including cap styles like the Phife Cap featuring a Giants patch. For footwear, LOWER has partnered on a Scott Hawaii x Lower collaboration, extending the brand's identity from clothing into shoes.
Rather than a single static catalogue, LOWER organises its offering around ongoing drops - a New Arrivals section, a Monthly Capsule, and seasonal collections such as Autumn '26. This rhythm of regular releases sits alongside the Premium Essentials line, which is positioned separately from the more graphic-driven main collection as a source of simpler, everyday pieces.
For shoppers who want to stock up rather than buy piece by piece, LOWER offers curated bundles - pairs of tees, pairs of sweats, or pairs of hats - as a more efficient way to shop multiple items at once. Gift cards are also available directly through the store for anyone buying for someone else.
At the time of listing, LOWER was running a Buy One, Get One 50% Off promotion across its new arrivals, alongside a broader sale and flash sale selection for shoppers looking for a discount on past-season pieces.
With categories spanning hoodies and sweats, tees, shirts and polos, singlets and tanks, jackets, pants, shorts, denim, headwear, footwear, and accessories, LOWER's online store is built for shoppers who want to build out a full streetwear wardrobe from one place, whether that's chasing the latest capsule drop or stocking up on Premium Essentials basics.