Animates is a New Zealand pet supplies retailer selling food and accessories across seven main categories: Dog, Cat, Fish, Small Pet, Reptile, Bird and Chicken, alongside a dedicated Health & Wellbeing range. Each category is broken into detailed sections covering food (dry, wet, frozen and vet diet), treats, toys, grooming, health, housing, bedding, clean-up supplies, feeders and drink accessories, and travel gear, with species-specific extras like litter and scratchers for cats, filtration and heating for fish tanks, and coops and feed gear for chickens.
Beyond products, Animates offers in-store and companion services including Animates Vetcare (veterinary care), grooming, DIY Dog Wash, Puppy Preschool, and a Cattery, plus a Saving Lives Programme supporting pet adoption. Customers shop through a network of physical stores (found via the site's Store Finder) as well as online, with delivery options including 2 Hour Delivery (guaranteed), Same Day Delivery, Standard Delivery, Click & Collect, and a Repeat Delivery service offering 20% off recurring orders.
Animates also runs a Petpoints Loyalty Programme, sells gift cards, and publishes species-specific articles covering topics like puppy care, training, nutrition, and adoption for dogs, cats, fish, small pets, birds, reptiles and chickens.