Target Furniture is a proudly Kiwi family-owned furniture retailer, operating since 1992, with the company making a point of noting it's "Not American. Not Australian." The retailer has grown into a nationwide operation with more than 20 locations, offering free Click & Collect across the country alongside fast nationwide delivery, with orders typically shipped the next day.
The range is organised by room, covering Living & Lounge, Dining, Bedroom, Kids, Office and Outdoor furniture, with thousands of items kept in stock and ready to ship. Target Furniture also runs Bundle + Save packages, letting customers combine pieces like bedroom sets or sofas for a better deal, alongside a rotating New Arrivals and Hot Deals selection.
In addition to its furniture range, Target Furniture emphasises the in-store experience, offering free coffee to customers while they browse. The retailer regularly runs promotions such as its Big Winter Sale, and offers perks like discounted delivery for a limited time and free delivery on a customer's first order when signing up.
Target Furniture has been part of the New Zealand furniture landscape since 1992, and the company is quick to point out what that means: proudly Kiwi family owned, not American, not Australian. That local ownership has grown into a genuinely national operation, with more than 20 store locations and a strong online presence to match.
One of Target Furniture's biggest selling points is how easy it makes buying furniture, wherever you are in New Zealand. The retailer offers free nationwide Click & Collect across its 20+ locations, plus fast nationwide delivery with orders typically shipped the day after they're placed. With thousands of items kept in stock and ready to ship, customers aren't stuck waiting weeks for furniture to arrive. New customers signing up can also get free delivery on their first order, and Target Furniture periodically runs delivery discounts, such as a current 50% off delivery promotion, for a limited time.
Target Furniture organises its catalogue by room, covering Living & Lounge, Dining, Bedroom, Kids, Office, and Outdoor furniture. That structure makes it straightforward to shop for a specific space, whether that's furnishing a lounge from scratch or picking up a single bedside table. Featured categories include Armchairs, Coffee Tables, Bedsides, and Sofa Beds, alongside Bundle + Save packages for both bedroom and sofa combinations, letting shoppers save when they buy multiple pieces together.
The living and lounge range in particular showcases a wide variety of sofa styles. The Grayson Modular 5 Seater Sofa, available in Charcoal and Light Grey, comes with an ottoman for a flexible, modular setup. The Katrina Right Hand Facing Chaise Sofa, offered in Cream and Light Brown, brings a chaise-style silhouette to the lineup. For those wanting a more relaxed seating option, the Nico 3 Seater Recliner Sofa and matching Nico Recliner Chair, both in Charcoal, offer electric reclining comfort. Rounding out the range, the Ikon 3 Seater Sofa comes in Green, Brown and Grey, while the Brooklyn 3 Seater Sofa is available in Green.
Target Furniture also puts some thought into the in-store experience itself, offering free coffee to customers while they browse. It's a small touch that reflects the retailer's broader positioning as a local, family-run business rather than a big-box chain, even at national scale.
Like most furniture retailers, Target Furniture runs regular sales events, currently including a Big Winter Sale across its range. These promotions are often paired with delivery incentives, giving shoppers extra reasons to buy during a sale period rather than at full price.
With a New Zealand-wide store network, fast delivery, free Click & Collect, and a broad room-by-room catalogue backed by Bundle + Save packages, Target Furniture positions itself as a convenient, locally owned option for furnishing a home anywhere in the country. Customers can browse online at www.targetfurniture.co.nz or visit one of the retailer's 20+ nationwide locations, with the company's 0800 TARGET line available for enquiries.