Super Liquor Alicetown is the Petone branch of Super Liquor, one of New Zealand's best-known liquor retail groups, with more than 185 stores nationwide. Sitting on Cuba Street, it serves the Alicetown, Petone and wider Hutt Valley community with a full bottle-shop range: beer and cider, wine and bubbles, spirits, ready-to-drink cans and mixers, plus a dedicated Low or No section covering alcohol-free, low-alcohol and low-carb choices.
The store runs the group's familiar deals rhythm — new Super Specials every two weeks, a browsable current mailer, multi-buy offers and an Everyday Price range for reliable everyday value. Behind that sits real category depth: craft, value, New Zealand and international beer; white, red, rosé, sparkling and fortified wine; and a spirits wall spanning gin, vodka, rum, whisky, bourbon, tequila, brandy and specialty liqueurs.
Shopping is flexible too. Set Alicetown as your store on the Super Liquor website to see this branch's full pricing and stock availability, then order for free pick up or nationwide delivery. As with all New Zealand liquor retailers, sales are strictly restricted to customers 18 and over.
Super Liquor Alicetown is a neighbourhood bottle shop on Cuba Street in Petone, carrying the full weight of one of New Zealand's most recognisable liquor brands. Super Liquor operates more than 185 stores nationwide, and each one pairs that national buying power with a familiar deals rhythm: new specials every two weeks, a browsable mailer, multi-buys and an Everyday Price range for the day-to-day shop. Whether you're after a block of cans for the weekend or a single malt for the top shelf, the shelves are sorted to make both easy to find. And as with every bottle shop in New Zealand, trade is strictly R18.
Beer and cider is the deepest part of the catalogue, organised the way drinkers actually shop: craft beer, value beer, New Zealand beer, international beer, cider, flavoured beer, low-carb beer, and a Low or No section for alcohol-free and lower-alcohol choices. Wine is split into white, red, rosé, sparkling, fortified and other styles, so a midweek pour and a celebration bottle of bubbles each have a clear home.
The spirits wall covers all the classics — vodka, gin, rum, bourbon, whisky, tequila, brandy — plus specialty liqueurs for more particular tastes. RTDs get their own department sorted by base spirit, and there's a mixers range for building drinks at home. The group's own Super Spirit Awards act as a curated guide, pointing shoppers toward proven picks across the category.
The promotion cycle is a genuine part of how people shop here. New deals land every two weeks, headlined by Super Specials and the current mailer, which you can browse online before you visit. Recent promotions have included litre bottles of Cutty Sark Original blended scotch and Appleton Estate Signature Jamaican rum, C5 $49 spirits, cashpoint offers, and multi-packs of Canadian Club Lemon Crush. The Premium Spirits Club and the multi-buy programme cater to shoppers stocking up on serious bottles, while Everyday Price keeps the basics honest between deals.
The deals page doubles as a window into the range. Craft fans will recognise Panhead Supercharger APA, the orange-canned pale ale loaded with Centennial, Citra and Simcoe hops. Low-carb drinkers are covered by Steinlager Ultra Low Carb and Speight's Summit Ultra — crisp golden lagers at around 88 calories a serve, the latter in both 12-bottle and 24-can formats. On the spirits side, look for Tanqueray London Dry Gin in the one-litre format, Glenmorangie 12 Year Old The Original with its orange, honey, vanilla and peach notes, and easy premixes like Absolut Vodka with Sprite Zero Sugar.
The Super Liquor website works store by store. After the 18-plus age check, set Alicetown as your store and this branch's full pricing and stock availability appears. Add what you need to the basket, then choose free pick up or nationwide delivery at checkout. Gift cards are available too — a handy fallback when a birthday or thank-you sneaks up on you.
Little wonder the site's most-searched products read like a bar order: gin, vodka, rum, Jim Beam and Long White. Between the fortnightly specials, the category depth and online ordering with local pickup, Super Liquor Alicetown makes a practical first stop for beer, wine and spirits around Petone. Bring ID — the age check is the front door of the whole experience.