Wicked Pretty Beauty is a unique, intimate little beauty room in the heart of Southland, located at 2/245 Ness Street in Invercargill. Launched with a passion for empowering others to feel beautiful and confident, the studio keeps things deliberately small and personal — a one-to-one setting where treatments are unhurried and tailored to you.
Rather than a sprawling service list, Wicked Pretty focuses on a tight menu done well: lash lift and tint, brow lamination and henna brows for lashes and brows, plus dermablading skin treatments that can be upgraded with an enzyme or moisture-rich mask. Each treatment page explains what the service actually involves and how long the results last, so you know exactly what you're booking.
Appointments can be made online, and gift cards are available — a thoughtful option for anyone who loves a bit of self-care. Whether you're preparing for an event or keeping up a regular routine, it's a calm, personal corner of Invercargill dedicated to making you feel your best.
Wicked Pretty Beauty started with a simple idea: that helping people feel beautiful and confident is work worth doing. Launched with exactly that passion, the studio occupies a unique, intimate little beauty room in the heart of Southland, at 2/245 Ness Street in Invercargill. It is a deliberately small, personal space — the kind of place where treatments are unhurried and the person doing your lashes is the same person answering your messages and managing your booking.
The studio's motto sums up the philosophy: "Let the beauty of what you love be what you do." Rather than trying to be everything to everyone, Wicked Pretty concentrates on a tight, well-executed menu of lash, brow and skin treatments, with clear explanations of what each one involves, how long results last, and how to get the best from them.
The signature treatment is the lash lift and tint. A lash lift curls or lifts your natural lashes so you can see them at full length — a subtle yet impactful treatment that lasts six to eight weeks depending on your natural lash cycle. The finishing tint is highly recommended, because the lift process can slightly lighten the natural lash colour; a tint restores depth so the lifted lashes really show.
For brows, lamination uses a similar process to a lash lift: each brow hair is individually manipulated to create the illusion of fuller, perfectly groomed brows, opening space between the eyes and brows for a higher, well-defined arch.
Henna brows are a level up from an ordinary tint. The henna stains the skin anywhere from two to ten days while tinting the hair for up to six weeks — a popular alternative for anyone curious about the look of microbladed or semi-permanent makeup without the commitment.
On the skin side, dermablading is the standout. A surgical blade is used to gently remove dead skin cells and the fine, fuzzy hairs on the face, revealing newer, healthier, undamaged skin underneath. It can be booked once a month to maintain a glowing, fresh complexion, or timed before an event where a full face of makeup is planned.
Sessions can be upgraded with either a natural enzyme mask, which accelerates skin turnover, or a moisture-rich mask for superior hydration — so the treatment can be tailored to what your skin needs that day.
Everything runs by appointment, booked through the online booking page on the website. If you'd rather chat first — about which treatment suits you, or how henna compares with lamination — you can send a message through the contact form and get a personal reply, or call or email directly. The intimate setting means questions are always welcome and nothing is rushed.
Gift cards are available, making the studio an easy pick when you're stuck for a present for someone who loves a bit of self-care, and reviews from clients can be found — and left — through the site's review page.
Whether you're a lash-lift regular, henna-curious, or simply want a genuinely fresh-faced glow before a big occasion, Wicked Pretty Beauty offers the kind of focused, personal treatment that larger salons struggle to replicate — right in the heart of Invercargill.