Chey Beauty is Invercargill's favourite beauty salon, located in the heart of the Invercargill CBD. Founded by Cheyenne Papatua, the salon is home to a team of seven passionate beauty professionals who blend years of expertise with a down-to-earth, friendly approach — a space that feels warm, welcoming, and genuinely fun.
The service menu is one of the most comprehensive in Southland: eyelash extensions, precision brow treatments, nails and nail art, facials and massage, waxing, make-up, spray tans, dermaplaning, laser hair removal and men's grooming. The salon's newest and most talked-about addition is the Japanese Head Spa — available exclusively at Chey Beauty — a luxurious scalp and hair ritual performed on a heated bed with steam therapy, calming aromatherapy, essential oils and professional Evo haircare products.
Brows here get the full treatment too, from everyday shapes and tints to Boujee Brows, the salon's signature luxury brow experience combining exfoliation, precision mapping, sculpting, hydrating masks and a relaxing hand massage.
Whether you're in for a quick wax, a bold new nail set or a full pamper session, the goal is the same: you leave feeling refreshed, confident, and glowing. Bookings can be made online, and gift vouchers are available for every treatment.
Chey Beauty has made its name as Invercargill's favourite beauty salon — a bold claim, but one the team on Dee Street works hard to earn every day. Founded by Cheyenne Papatua, the salon has grown into a full-service beauty destination in the heart of the Invercargill CBD, where seven specialists cover everything from eyelash extensions and precision brows to facials, nails, waxing and the city's most talked-about new treatment: the Japanese Head Spa.
The tone here is deliberate. The team describes the salon as warm, welcoming and fun, and clients seem to agree — reviews mention the comfortable atmosphere and easy banter as often as the results. Whether you're in for a quick wax, a bold new nail set or a full pamper session, the goal is the same: you leave feeling refreshed, confident and glowing.
Cheyenne brings more than five years of lash and brow artistry, having trained with businesses across New Zealand and Australia. She's an internationally certified Lash Educator, so when you're in her chair you're with someone who teaches the craft as well as practising it — expect personalised, tailored lashes and a bit of banter along the way.
Manager Toni Davis is the salon's self-described jack of all trades: a qualified beauty therapist with over seven years in the industry who performs every service on the menu. Tia Reid has close to a decade of beauty therapy behind her and a reputation for client care, with a soft spot for the relaxing treatments — facials, massage and head spas. Cassandra Robinson, the salon's gentle perfectionist, is the resident Head Spa specialist; as her bio puts it, "Head Spas are her biggest flex."
On the nails side, Annet Groenwold ran her own nail business in The Netherlands before joining the salon, and handles all nail services and every kind of nail art. Larissa Mcmillan, the junior lash tech and qualified beauty therapist, is building her skills across the salon and offers budget-friendly training specials as she goes.
The newest addition — currently exclusive to Chey Beauty in Invercargill — is the Japanese Head Spa, a luxurious ritual designed to deeply cleanse, hydrate and restore balance to your scalp, hair and mind. Each treatment takes place on a heated bed, with calming aromatherapy and steam therapy layered alongside soothing massage, essential oils and professional Evo haircare products.
It's as much a sensory escape as a hair treatment. The salon positions it perfectly for two occasions: a self-care afternoon for yourself, or the ultimate gift for someone you love — and gift vouchers are available if you're leaning towards the latter.
Brows are serious business here. Alongside everyday shapes, tints and longer-lasting hybrid stains, the salon offers Boujee Brows — its own signature luxury brow experience combining a brow scrub and exfoliation, precision mapping, tinting and sculpting, a hydrating jelly mask, an eye mask, a relaxing hand massage and concealer definition. Options include regular tint, hybrid stain, or brow lamination with tint and shape.
Beyond brows, there's a full menu: tailored lash extensions, lash lifts and tints, facials and massage therapy, nail treatments and art, waxing, make-up, spray tans, dermaplaning and men's grooming. The salon has also introduced laser hair removal, which clients describe as pain-free with visible results from the very first session.
Come school ball season, the team often looks after families end to end — spray tan, lash extensions and make-up all sorted in one place.
Chey Beauty takes bookings online through its website, and gift vouchers can be purchased for any treatment. If you're new, the Japanese Head Spa and Boujee Brows are the two experiences regulars rave about — and if you're browsing on a budget, it's worth asking about the junior team's training specials.