Honest Wolf is a woollen bag and accessories brand listed at 2 High Street in Hunterville, Rangitīkei. The website describes it as a designer bag and accessory brand born in New Zealand's back country. Its wool is farmed on its own Papanui Estate land, and each piece is designed in New Zealand. The range includes everyday bags, billfold and quilted wallets, mini totes, a quilted weekender, backpacks, wash bags and luggage tags. Collections are named after places, including Turakina, Hunterville, Ferndale and Papanui.
The website shows a refreshed Turakina Wool Everyday Bag, in forest and navy, with a more structured finish, riveted handles and an updated leather logo patch. A black version is coming soon on pre-order, the website says. The business keeps its wool and its making close to home, which is what ties the range together.