Mamas Donuts is a donut maker at 219 Omahu Road in Frimley, Hastings. The donuts are handmade and fresh each morning, and the business is family-owned, with kitchens in Hamilton, Tauranga and Hawke's Bay. Signature flavours include a sweet vanilla glaze, a sweet and savoury maple donut with bagel seasoning, a chocolate donut filled with custard, and a cinnamon sugar donut with cream cheese icing.
Orders can be placed online for pickup from this kitchen, with a cut-off of 5:30 am for same-day pickup. Delivery is available through Uber Eats and DoorDash. The website offers event packs and custom coloured icing, and school holiday decorating sessions where children can decorate their own donuts. Gluten-free and plant-based donut mixes are sold for home baking, but the shop does not sell ready-to-eat gluten-free donuts because of cross-contamination risk. Within a kilometre, The Coffee Club on Omahu Road is 0.2 km away, and 911 Coffee Co is 0.6 km away.