Where is Pure Capelli Hair Studio located?

The studio is located at 699 Wairere Drive in Chartwell, Hamilton (postcode 3210).

What brand of colour does the salon use?

Pure Capelli uses Lakme Colour, a high-end professional colour range used by leading international salons.

Are Olaplex treatments included with colour appointments?

Yes, all colour bookings include complimentary Olaplex No.1 & No.2 bond-repair treatments and the Olaplex Professional 4-in-1 Moisture Mask.

What smoothing treatments are available for frizzy hair?

The salon offers AURA smoothing treatments (Excellence and Express), which are formulated without formaldehyde to reduce frizz and enhance shine.

Can I book late appointments after work?

Yes, the salon is open until 9:00pm on Tuesday, Wednesday, and Thursday evenings.

What should I bring to my colour consultation?

Clients are encouraged to bring photos of their desired style or colour to help guide the discussion around suitability and expectations.

Pure Capelli Hair Studio

hair salon — Chartwell · Hamilton

About Pure Capelli Hair Studio

Pure Capelli Hair Studio is a professional hair salon based in Chartwell, Hamilton, formerly known as Victoria James Hairdressing. Located along Wairere Drive, the salon offers a tranquil, attentive environment where clients receive thorough consultations paired with tailored styling, precision cutting, and advanced hair care.

The studio is widely recognised for its dedicated colour work, utilising premium Lakme Colour systems alongside complimentary Olaplex bond-building and moisture treatments with all colour packages. Alongside cuts and styling, Pure Capelli provides intensive smoothing services such as formaldehyde-free AURA treatments, targeted restorative hair masks, and event styling.

Led by experienced master stylists including Ash and Adrie, the salon pairs technical capability with a focus on client comfort, incorporating relaxing head massages and high-grade salon retail into an unhurried, warm experience.

Elevated Hair Care in Chartwell: The Pure Capelli Experience

Conveniently positioned along Wairere Drive in Chartwell, Pure Capelli Hair Studio — formerly known to locals as Victoria James Hairdressing — delivers high-calibre hair styling and colouring in a relaxed, friendly environment. Rather than rushing appointments, the studio focuses on thorough consultations, healthy hair integrity, and comfortable pampering from start to finish.

Master Stylists and Personalised Consultations

The team at Pure Capelli is led by established master stylists with extensive industry backgrounds. Stylist Ash brings nearly a decade of professional salon work alongside prior teaching experience at the acclaimed Pivot Point International Hairdressing school, while fellow master stylist Adrie has spent years refining both advanced cut-and-colour techniques and personal client care. Consultations are collaborative; clients are actively encouraged to bring reference photos to discuss tone, haircut architecture, lifestyle compatibility, and maintenance.

Every full cut or colour service begins at the basin with a luxurious wash and condition, accompanied by a relaxing head massage that sets an unhurried, comfortable tone for the entire appointment.

Advanced Colouring and Bond Care

Pure Capelli is particularly well known for its comprehensive colour offerings, working with the international salon range Lakme Colour. Whether clients are seeking seamless balayage, multi-tonal foils, full bleach and toner transformations, or regular root tinting, chemical safety remains central.

A key hallmark of the studio is their commitment to hair integrity: every colour booking includes complimentary in-salon Olaplex bond-building care (No.1 and No.2 treatments) along with the Olaplex Professional 4-in-1 Moisture Mask. This comprehensive treatment repairs chemical and mechanical bonds broken during colouring, locking in moisture and leaving locks resilient and glossy.

Anti-Frizz Smoothing and Luxury Treatments

Beyond traditional cuts and colours, Pure Capelli offers modern texture and restorative treatments. For those managing unruly curls or persistent frizz, the salon provides the AURA smoothing system. Formulated without formaldehyde, AURA delivers an immediate anti-frizz effect, significantly cutting down daily blow-dry time while imparting natural shine.

Clients can also enhance their visits with focused add-on therapies, including K18 molecular repair treatments, Colour Wow Dream Coat humidity barriers, deep scalp cleanses, and Lakme K.20 Recover restore masks. Updos and braiding services are also available for balls, weddings, and formal events.

Salon Care to Take Home

To help maintain hair quality between visits, the studio stocks an extensive retail boutique featuring top-shelf product ranges such as Olaplex home care bundles, Moroccan Oil hydration formulas, Teknia, COLOR WOW, and Cloud Nine styling tools. With late-night appointments available Tuesday through Thursday, the studio caters effortlessly to busy weekly schedules.

Signature items

Full Head Foils & Balayage
AURA Smoothing Treatment
Complimentary Olaplex Package
Cut, Wash & Blow Dry
Colour Wow Dream Coat Add-on

Cut, Wash & Blow Dry — Includes consultation, luxurious wash, conditioning, relaxing head massage, cut, and blow wave or style.
Cut After Colour — Haircut tailored to finish your colour appointment seamlessly.
Fringe Trim — Maintenance trim to keep bangs shaped and tidy.
Mens Cut, Wash & Blow Dry — Wash, conditioning, relaxing head massage, cut, and blow dry finish.
Mens Dry Cut — Streamlined dry cut service for men.

Retail Haircare

Olaplex Complete Home Bundle (No.3, 4, 5, 6 & 7) — Full take-home maintenance kit for hair bond repair and daily care.
Olaplex Bundle Deal (No.3, 6 & 7) — Home repair and styling bundle including treatment, bond smoother, and bonding oil.
Olaplex Bundle Deal (No.4, 5 & 7) — Shampoo, conditioner, and bonding oil home regimen.
Olaplex Bundle Deal (No.4, 5 & 6) — Shampoo, conditioner, and bond smoother styling cream bundle.
Olaplex Bundle Deal (No.3, 4 & 5) — Core repair routine featuring treatment, shampoo, and conditioner.
Olaplex No.3 Treatment — At-home weekly bond-building treatment to repair and strengthen hair.
Moroccan Oil Moisture Repair Conditioner — Hydrating conditioning formula for moisture-depleted hair.
Moroccan Oil Smoothing Shampoo — Smoothing cleanse formulated to calm unruly textures.
Moroccan Oil Restorative Hair Mask — Protein-infused mask designed for damaged or chemically processed hair.
Moroccan Oil Weightless Hydrating Mask — Lightweight deep conditioning mask ideal for fine to medium dry hair.

Styling & Updos

Wash & Blow Dry — Luxurious wash and conditioning with relaxing head massage, finished with your choice of blow wave.
Wash & Blow Dry with Soft Curls — Wash, conditioning, relaxing head massage, and blow dry styled with soft curls.
Simple Hair Up — Updo styling on clean dry hair for events, balls, or special occasions.
Complex Hair Up — Intricate pinning, curling, or straightening for formal events and weddings.
Braiding — Specialised braiding per braid on dry hair.

Smoothing Treatments

AURA Excellence — Formaldehyde-free smoothing and relaxing treatment providing immediate anti-frizz action, enhanced shine, and styling manageability.
AURA Express — Express smoothing formulation designed to reduce frizz and styling time without formaldehyde.

Foils & Colour Packages

Half Head of High/Low Lights — Includes consultation, foil highlights, wash, toner, Olaplex in-salon treatment, relaxing head massage, and blow wave.
Three Quarter Head of High/Low Lights — Three-quarter head highlighting foil package including wash, toning, Olaplex treatment, massage, and blow wave.
Full Head of High/Low Lights – Balayage/Ombre — Comprehensive highlights, balayage, or ombre service including toner, Olaplex treatment, head massage, and blow wave.

Global Colours & Toning

Tint — Permanent or semi-permanent global colour applied after consultation, followed by Olaplex treatment, massage, and blow wave.
Toner Refresh — Toner application to refresh tones, completed with wash, treatment, head massage, and blow dry.
Half Head of Foils + Root Colour & Toner — Combination service providing root colouring, half-head highlights, toning, Olaplex treatment, and blow wave.
Bleach & Toner — Full lightening service with toner, bond treatment, head massage, and blow wave.

Luxury Treatment Add-Ons

Colour Wow Dream Coat Anti Frizz/Humidity — Heat-activated anti-humidity barrier acting like a raincoat for hair.
K18 In-Salon Treatment — Molecular leave-in treatment reversing and repairing damage caused by chemical processing and styling.
Deep Cleanse Treatment — Purifying treatment removing product debris and environmental build-up from scalp and hair.
Lakme K.20 Recover - Protect & Restore Technical Service — Pre-colour Recover service treatment and after-colour Restore mask to increase hair resistance to technical processing.
Lakme K.20 Recover Restore Hair Mask — Intelligent mask restoring natural keratin to nourish, repair, and hydrate damaged hair fibers.
Olaplex Professional 4-IN-1 Moisture Mask — In-salon deep conditioning mask with ceramides, oils, and 11 vital amino acids to address extreme dryness.
Chris Appleton & Colour Wow Money Masque — One-step deep penetrating masque strengthening, hydrating, and adding heat protection.
Evo Top Drop — Quick treatment delivering instant condition, hydration, and color longevity without processing time.

Frequently asked questions

Where is Pure Capelli Hair Studio located?: The studio is located at 699 Wairere Drive in Chartwell, Hamilton (postcode 3210).
What brand of colour does the salon use?: Pure Capelli uses Lakme Colour, a high-end professional colour range used by leading international salons.
Are Olaplex treatments included with colour appointments?: Yes, all colour bookings include complimentary Olaplex No.1 & No.2 bond-repair treatments and the Olaplex Professional 4-in-1 Moisture Mask.
What smoothing treatments are available for frizzy hair?: The salon offers AURA smoothing treatments (Excellence and Express), which are formulated without formaldehyde to reduce frizz and enhance shine.
Can I book late appointments after work?: Yes, the salon is open until 9:00pm on Tuesday, Wednesday, and Thursday evenings.
What should I bring to my colour consultation?: Clients are encouraged to bring photos of their desired style or colour to help guide the discussion around suitability and expectations.

Tips

{"body":"With late 9:00pm finishes on Tuesdays, Wednesdays, and Thursdays, after-work appointment slots fill up quickly through their online booking system.","title":"Book evening slots well in advance"}
{"body":"The stylists welcome photos during the consultation to ensure clear alignment on tones, shades, and expectations before colouring begins.","title":"Bring reference photos"}
{"body":"If your preferred stylist or time slot isn't showing up online, call or text 021 645 066, as the team can often adjust schedules to fit you in.","title":"Contact directly if online booking looks full"}

Good to know

{"payments":"Afterpay accepted in addition to standard payment methods."}