Wild River & Co is a small boutique florist at 130 Alexandra Street in the Hamilton CBD. It sources its products locally, and its cut flowers come fresh from market three times a week. Visitors can pick their own flowers or have a bouquet put together while they wait. The shop is also a specialist in funeral flowers, with casket sprays, wreaths, funeral arrangements and plinth flowers, all made to the family's taste, in fresh or dried and preserved flowers. Enquiries for funeral work go by email. Same-day delivery in Hamilton has a 2.30 pm cut-off, and the shop also delivers the same day to towns across the Waikato and Bay of Plenty, including Cambridge, Te Awamutu, Raglan and Tauranga. Orders can be placed online for pick-up in store. Within a kilometre of the shop there is one other florist, Gails Floral Studio, 0.2 kilometres away.