Pure Beauty is a professional beauty therapy salon on Tainui Street in Greymouth, living up to its motto of "Purely Professional - Purely for You." The team offers a wide treatment menu spanning classic and intensive Sothys facials, massage and body treatments, hand and foot care, waxing, spray tanning, electrolysis, micro-dermal needling, and spider vein and capillary removal.
The salon is a SOTHYS Premium Partner - one of only 12 in New Zealand - an honour the team credits to the loyalty of its clients over the years. Advanced options include a full intense pulsed light suite covering hair removal, acne, pigmentation, red veins and photo rejuvenation facials, plus dedicated laser tattoo removal.
Alongside treatments, Pure Beauty retails professional skincare, with Sothys collections from cleansers and daily creams to intensive serums, certified organics and treatment masks, as well as Altruist sunscreen, Lilash eyelash serum and Lily Lolo make-up.
Clients describe a relaxed, friendly environment with professional staff who make you feel special. Hours are flexible to suit you: Monday to Friday from 9am, late nights on Wednesdays and Thursdays, and Saturdays by appointment. Online booking and gift vouchers are available.
Step off Greymouth's Tainui Street and into Pure Beauty, and the promise on the front door - "Purely Professional - Purely for You" - is exactly what unfolds. This is a full-service beauty therapy salon where classic pampering sits comfortably alongside genuinely advanced skin technology: Sothys facials and relaxing massage in one corner of the menu, and IPL, laser tattoo removal and micro-dermal needling in another.
Pure Beauty's relationship with skincare house Sothys is central to what it does, and it is a relationship recognised at the highest level. The team is proud to be a SOTHYS Premium Partner - one of only 12 in New Zealand - an honour they credit to the loyalty of their West Coast clients and friends over the years. In practice, that status means the salon works deeply with one proven professional range rather than dabbling across many, and clients get the benefit of that focus.
Facials are the heart of the treatment menu. The Intensive Facial Therapy line is built on the latest Sothys research and innovation, with results-driven treatments performed by fully trained therapists who, by the salon's own account, love making you feel welcome. Classic Facial Therapy covers the everyday essentials, while Divine Eyes gives the delicate eye area its own dedicated attention.
Treatment masks get special billing too - "the ultimate in self-care," as the salon puts it. Five Sothys masks cover different needs: Nutri Soothing for comfort, Illuminating for brightness, Hydra Plumping for thirsty skins, Purifying Two Clay for congestion, and the certified-organic ORGANICS Radiance Mask. The idea is a mask matched to your skin, slotted into a regime that keeps it healthy and glowing between visits.
What sets Pure Beauty apart is the depth of its advanced services. Intense pulsed light (IPL) covers five separate applications: dual-mode SHR hair removal, treatment for acne, pigmentation correction, red vein (vascular) therapy and an IPL photo rejuvenation facial. Laser tattoo removal is offered as a dedicated service - uncommon enough in a regional centre to be worth noting.
Add electrolysis, micro-dermal needling, spider vein and capillary removal, spray tanning and full waxing services, and the treatment list reads more like a city clinic than a small-city salon.
Not everything here is high-tech. Body treatments invite you to indulge yourself in a relaxing treatment for body and mind, and hand and foot care keeps regulars coming back - one happy client called her gel polish pedicure "A1, it was so good," while another declared it the best nail salon in Greymouth.
For those who can't choose, PURE Packages combine the salon's most popular treatments and therapies into what the team describes as truly luxurious, totally rejuvenating sessions - a popular pick for treating yourself or someone special, and gift vouchers make them easy to give.
The retail shelves mirror the treatment philosophy. Sothys collections cover cleansing, daily creams, eye care, intensive serums, certified-organic lines and the Targeted Actions (Cosmeceutique) range, alongside Altruist sunscreen, Lilash eyelash serum and Lily Lolo make-up.
Current favourites include the Glow Defense Serum and Glow Defense Cream from Sothys' newest release, and the Noctazyme Enhancing Cream - the salon's featured product. That enzyme-based, multi-active night cream suits all skin types, gently digesting accumulated proteins to lift away dead skin cells, enhancing cell renewal and supporting the skin's barrier function. It is gentle enough for skins with fragile capillaries or rosacea tendencies and works synergistically with vitamin C, retinol and AHA/BHA Dermoboosters.
Client reviews sketch a consistent picture: a nice relaxed environment, friendly and professional staff who are always able to help and make you feel special, and therapists like Dee - delightful, competent and efficient - who clients rebook with on the spot.
Hours are deliberately flexible: the salon opens Monday to Friday from 9am, stays open late on Wednesdays and Thursdays, and takes Saturday appointments by arrangement. Booking and gift vouchers are handled online, and payment is easy with Afterpay's four-instalment option alongside the usual cards and digital wallets.
Whether you're chasing a specific result - clearer skin, faded ink, smoother legs - or simply an hour of unhurried professional care, Pure Beauty pairs big-city capability with small-town warmth on Greymouth's Tainui Street.