South of the Barber is a barbershop on Alexander Street in Cobden, just across the Grey River from central Greymouth, holding a 4.8 rating from 50 Google reviews. Barbering is a trade where consistency matters more than flash: a good barber asks a couple of questions before the clippers come out, works to a clear length on the sides, and finishes with a crisp neckline that keeps the cut looking sharp weeks later. Regulars tend to stay loyal to one chair, since hair sits better under a hand that knows it, and first-timers do well to bring a photo or name a guard number rather than asking for "a bit off". For anyone in Greymouth, it's a short trip over the river for a cut at South of the Barber in Cobden.