Enterprise Cars Swim Centre is a swimming club's pool at 444 Nelson Road in Riverdale, Gisborne, and it is owned by its financial members rather than funded by council or government. The club began in 1963 as the McGlashen Swim Club. In 1984 a sponsorship from Enterprise Motor Group, after five years of fundraising, led to the new name and the building of the present facility in Riverdale.
The club is run by a volunteer committee of parents, other members and coaches, and its aim is to promote and foster swimming success. Enterprise Cars Swim Team works alongside a separate Martins Swim School, which the website describes as a positive environment for children learning to swim, with a route into competitive meets. The head coach, Matt Martin, has represented New Zealand and won a bronze medal at a World Cup in Hong Kong. Gary Martin, the coach and manager, has more than 50 years in the sport, and Jonette Rudge has competed in Australian age group nationals. The club is looking for new committee members.