My Ride Gisborne is a locally owned family bike shop at 65 Roebuck Road in Te Hapara, Gisborne. The website places the shop on the corner of Roebuck and Gladstone Roads and says it has served local riders since the 1940s. It is one of the independently owned stores in the My Ride network, which the website describes as New Zealand's largest of its kind.
The showroom stocks bikes from Scott and Avanti, including electric bikes, mountain bikes, road bikes and kids' balance bikes, with parts and gear from Syncros, Cateye and Muc-Off. The full-service workshop does tune-ups and more involved repairs on all bike brands. Staff include a BikeNZ qualified coach and people with years of BMX racing and bike repair experience. Payment through Afterpay, Q card and Gem card is available. Of the two other bike shops within a kilometre, Bikeys is the closest, at 0.2 km away.