What is the deposit policy?

A 50% deposit is required at booking. If you reschedule, the deposit is credited to your next appointment. Cancellations with 48+ hours notice receive a full refund.

Do you offer complimentary services?

Yes, all basin services include a complimentary treatment such as Olaplex, Miracle Renew rejuvenation, or Sacred Intense restoration.

What products do you use?

All products are sulphate, paraben, gluten-free, cruelty-free, and vegan-friendly. The salon is committed to ethical and sustainable beauty.

Can I book outside regular hours?

Yes, private events, parties, and exclusive appointments outside salon hours can be arranged directly with the Salon Manager.

Is parking available?

Yes, paid covered parking is available at Meridian Mall, located directly opposite the Hanover Street entrance.

Do you specialize in any particular services?

The salon specializes in bespoke cuts, colours, and styling. Each stylist brings deep expertise: Ryo in cutting, Maria in colouring, and Ashlea in overall creative direction.

How do I maintain my look between visits?

The team provides ongoing care advice at each visit to help you maintain your look and keep your hair in the best condition.

Pure Hairdressing

hair salon — Dunedin Central · Dunedin

About Pure Hairdressing

Pure Hairdressing is a boutique salon located in the heart of Dunedin, specializing in bespoke cuts, colours, and styling. The salon is committed to using sulphate, paraben, gluten, and cruelty-free products that are also vegan friendly. Every client receives personalized, one-on-one service from start to finish, with the experienced team providing ongoing care to ensure looks are maintained between visits.

The salon features three experienced stylists: Ashlea (manager with 14+ years industry experience), Maria (trained as a colourist at Toni & Guy in London with international experience), and Ryo (20+ years of cutting expertise, trained in Tokyo). Clients relax in a beautiful private salon environment while enjoying an extensive refreshment menu. A complimentary treatment is included with all basin services. Covered parking is available at Meridian Mall directly opposite the Hanover Street entrance.

Pure Hairdressing Dunedin: Bespoke Cuts and Colour by Master Stylists

Pure Hairdressing stands out as a boutique salon where three exceptionally experienced stylists collaborate to deliver personalized hair care. Located in central Dunedin across from Meridian Mall, the salon has built its reputation on bespoke service—not generic treatments, but haircuts, colours, and styles crafted specifically for each client.

The team brings deep expertise from around the world. Ashlea, the salon manager, has spent over 14 years in hairdressing and brings her passion for helping clients become the best version of themselves. Maria trained as a colourist at the prestigious Toni & Guy academy in London and even worked with their art team during London Fashion Week. She specializes in colouring and styling, with a particular focus on maintaining healthy, natural hair. Ryo brings 20+ years of cutting expertise, having started his career in Tokyo and traveled globally before settling in New Zealand. His passion is cutting—precision work that shapes every look.

The Experience

Clients relax in a gorgeous private salon space with an extensive refreshment menu. Every service that includes basin work comes with a complimentary treatment, whether that's Olaplex bond-building, luxurious rejuvenation, or intensive restoration. The salon uses only sulphate, paraben, gluten-free, and cruelty-free products, with a full vegan-friendly range. This commitment to quality extends to the experience itself: personalized one-on-one service from start to finish, with ongoing care advice to maintain the look between visits.

Booking and Logistics

Appointments require a 50% deposit at booking, which is credited to your next visit if you reschedule. Cancellations made with 48+ hours notice are fully refundable. The salon operates Monday through Saturday, with extended hours Thursday and Friday. Covered parking is available at Meridian Mall directly opposite the Hanover Street entrance. Private events and exclusive appointments outside regular hours can be arranged with the salon manager.

Signature items

Bespoke Cuts
Colour Services
Ryo's Cutting Excellence
Maria's Colour Mastery
Complimentary Treatments
Eco-Conscious Products

Cut & Blow Wave with Complimentary Treatment — Professional cut and styling with included treatment service.
Luxury Shampoo, Cut & Styling for Short Hair — Complete hair wash, cut, and style for short hair.
Restyle & Blow Wave with Complimentary Treatment — Restyle service with blow wave and complimentary treatment.
Fringe & Face Shaping — Specialized fringe and facial shaping service.
High School Student Cut — Discounted cut service for high school students.

Colour Services

Global Colour & Blow Wave — Full head colour service with toning and blow wave styling.
Global Colour, Cut & Blow Wave — Complete colour, cut, and styling service.
Foil Highlights with Toner & Blow Wave — Partial or full head highlights with toning and styling.
Creative Colour & Blow Wave — Artistic colour techniques with professional styling.
Powder Lightening with Toner & Blow Wave — Lightening treatment with toning and blow wave.
Colour Removal — Professional colour correction and removal service.

Treatments & Special Services

Luxury Miracle Renew Rejuvenating Treatment — Rejuvenating hair treatment service.
Sacred Intense Restoration Treatment — Intensive restoration treatment for damaged hair.
Olaplex Treatment — Professional Olaplex bond-building hair treatment.
Blow Waves & Dry Styles — Professional styling and blow wave services.
Toner and Blow Wave — Colour toning with professional blow wave styling.
Event Hair — Specialized styling for events and special occasions.

Frequently asked questions

What is the deposit policy?: A 50% deposit is required at booking. If you reschedule, the deposit is credited to your next appointment. Cancellations with 48+ hours notice receive a full refund.
Do you offer complimentary services?: Yes, all basin services include a complimentary treatment such as Olaplex, Miracle Renew rejuvenation, or Sacred Intense restoration.
What products do you use?: All products are sulphate, paraben, gluten-free, cruelty-free, and vegan-friendly. The salon is committed to ethical and sustainable beauty.
Can I book outside regular hours?: Yes, private events, parties, and exclusive appointments outside salon hours can be arranged directly with the Salon Manager.
Is parking available?: Yes, paid covered parking is available at Meridian Mall, located directly opposite the Hanover Street entrance.
Do you specialize in any particular services?: The salon specializes in bespoke cuts, colours, and styling. Each stylist brings deep expertise: Ryo in cutting, Maria in colouring, and Ashlea in overall creative direction.
How do I maintain my look between visits?: The team provides ongoing care advice at each visit to help you maintain your look and keep your hair in the best condition.

Tips

{"body":"Thursday-Friday evenings and Saturday mornings fill weeks ahead; plan ahead for preferred times.","title":"Book in advance for late or weekend slots"}
{"body":"Maria for colour expertise, Ryo for cutting precision, Ashlea for overall styling direction and management.","title":"Ask about the stylists' specialties"}
{"body":"Every basin service includes a free treatment—ask which one suits your hair needs when booking.","title":"Take advantage of complimentary treatments"}
{"body":"The team provides advice on styling and product use so your look stays fresh between appointments.","title":"Discuss maintenance between visits"}
{"body":"Relax with the extensive refreshment options available during your appointment; it's part of the experience.","title":"Consider the refreshment menu"}

Good to know

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