Soul Beauty and Skin is an award-winning beauty salon on St Andrew Street in the heart of Dunedin Central — the place to come, as they put it, for all things brows, lips and skin. The salon is the work of owner Casey, a qualified beauty therapist who graduated from Aoraki Polytechnic in 2014 with ITEC diplomas in body treatments, facial treatments and beauty specialists, and has spent eleven years in the industry building skills across advanced skincare, needling and cosmetic tattooing.
Clients come for the full brow and lash menu: shaping, tinting, hybrid brow dye with its long-lasting tattoo-like stain, brow lamination for fuller, fluffier brows, eyelash perms and combos that package it all together. Casey's specialty is cosmetic tattooing for brows and lips — she trained in beginner and advanced eyebrow tattooing with award-winning artists Cherie Ayrton and Victoria Wynn, completed an extensive lip tattooing course, and won Best Combination Brow Tattoo in 2025 after being named Skincare RX Junior Therapist of the Year in 2019.
Skin is the other obsession. In-depth consultations (redeemable on product) lead to personalised treatment plans that may include Medik8 facials ranging from a 30-minute lunchbreak mini to the hour-long ultimate relaxation facial, dermaplaning, active skin peels using AHAs, BHAs, Vitamin A and enzymes, and collagen-stimulating dermal needling. Whatever the treatment, the focus stays the same: clients who leave happy, informed and genuinely looked after.
Soul Beauty and Skin is an award-winning beauty salon in the heart of Dunedin Central with a simple promise: this is the place to come for all things brows, lips and skin. The salon sits upstairs at 27 St Andrew Street — look for the Silk store and head up — where owner Casey runs a calm, personal practice built on eleven years of industry experience and a genuine passion for making clients feel looked after.
Soul Beauty and Skin is very much one woman's craft. Casey graduated from Aoraki Polytechnic in 2014 with a certificate in Beauty Therapy along with ITEC diplomas in body treatments, facial treatments and beauty specialists, and has worked in the industry ever since. Along the way she has collected numerous certificates in advanced skincare and needling, completed beginner and advanced eyebrow tattooing training with award-winning cosmetic tattooists Cherie Ayrton and Victoria Wynn, and finished an extensive lip tattooing course.
The results speak for themselves. In 2019, her final year as a junior therapist, she was named Skincare RX Junior Therapist of the Year, and in 2025 she won Best Combination Brow Tattoo — achievements she describes as huge moments in her career. Opening the salon had been a dream of hers for many years, and her focus now is simple: making sure every client leaves happy and satisfied.
If one thing defines the salon, it is brows. The eye menu covers everything from a classic eyebrow shape and tint to the newer trends clients ask for by name. Hybrid brow dye offers a long-lasting, tattoo-like stain that looks natural and outlasts a regular tint, while brow lamination — think a perm for your brows — gives fuller, fluffier shapes that hold for six to eight weeks. On the lashes, an eyelash perm lifts them into a natural curl that makes lashes look longer and fuller, with tint add-ons and combos like the Perm and Hybrid Combo for the full eye treatment in one visit.
Casey's specialty, cosmetic tattooing, takes it a step further. Eyebrow and lip tattooing are backed by beginner and advanced training under award-winning artists, and her 2025 award for Best Combination Brow Tattoo sits proudly in that portfolio.
The other half of the salon is all about skin. Every journey starts with an in-depth consultation where Casey reviews your concerns, builds a treatment plan and recommends products suited to your skin — with the consultation fee redeemable on product. She caters to all skin conditions.
From there the options range from a 30-minute Medik8 mini facial designed to fit a lunch break, up to the hour-long Ultimate Medik8 Relaxing Facial with face and décolletage massage. Results-driven treatments sit alongside: dermaplaning to sweep away dead skin and peach fuzz with instant results and no downtime, active skin peels using AHAs, BHAs, Vitamin A and enzymes for concerns like pigmentation, acne and ageing, and dermal needling, which stimulates collagen to soften scarring, fine lines and enlarged pores, usually over a course of about three treatments.
What ties it together is the personal feel of a boutique salon run by a therapist who gets to know your name and your skin history. Appointments can be booked online at any time, and gift vouchers are available for anyone who would rather let the recipient choose their own treat.
The salon is open Tuesday to Saturday, with Tuesday evenings running late until 7.30pm for anyone working through the week, and closed Sunday and Monday. Whether you are due for a brow tidy, dreaming of low-maintenance tattooed brows, or finally ready to do something serious about your skin, Soul Beauty and Skin offers the kind of one-on-one care that keeps Dunedin coming back up those stairs.