Pure Beauty is a boutique beauty therapy studio on Ravelston Street in the Dunedin suburb of Musselburgh, run by Jemma, a beauty therapist with 13 years in the industry. Her aim is a high-quality experience with a personal touch: treatments delivered in an informed, caring and professional environment, with each service tailored to the individual client and their particular beauty concerns.
The treatment menu covers eye enhancements such as lash tinting, eyelash extensions, eyelash lift, eyebrow shaping and tinting; facial treatments built around deep cleansing, enzyme exfoliation, extraction and face massage; gentle relaxation massage; and hair removal by waxing or sugaring, including the Pharo Salon Sugaring System that sticks to hair rather than skin. Nail care with gel or standard polish, along with male waxing and spray tans, rounds out the services.
Pure Beauty also has a second string to its bow: Reformer Pilates. Jemma discovered Mindful Movement and Pilates Reformer during her own transformative 18-month journey, losing 40kg with the support of her clients, family and friends. Inspired by that experience, she completed her Stotts Reformer Pilates Instructor Training and now welcomes clients to her home studio at Ravelston Street for sessions that are personable, supportive and tailored to individual goals — whether strengthening, toning or simply enjoying mindful movement.
The clinic is open six days a week, with late-night and weekend appointments available, and operates by appointment only. Online booking is available around the clock, and gift certificates can be arranged by phone or text.
On Ravelston Street in the Dunedin suburb of Musselburgh, Pure Beauty offers something increasingly hard to find: treatments delivered by an experienced therapist who knows her clients by name. Jemma has spent the past 13 years working as a beauty therapist, and her mission is simple — the highest quality treatments in an informed, caring and professional environment, with the kind of personal touch a larger salon struggles to match.
Everything here is tailored. Jemma values feedback during treatments to make sure clients are comfortable and satisfied, and her goal is always a great outcome for whatever beauty concern brought you through the door.
Eyes get plenty of attention at Pure Beauty, with lash tinting, eyelash extensions, eyelash lift, and eyebrow shaping and tinting all available. Facials follow what the studio calls its signature approach — all about you from beginning to end — combining deep cleansing, enzyme exfoliation, extraction and a face massage, with treatments matched to your skin type.
For hair removal, clients can choose between traditional waxing and sugaring. Pure Beauty uses the Pharo Salon Sugaring System, which the studio describes as the new wave in the beauty industry: the sugar sticks to your hair rather than your skin, meaning up to 75% less discomfort than wax. There's also relaxation massage — a smooth, gentle, flowing style that promotes general relaxation, relieves muscular tension and improves circulation and range of movement — plus nail care with gel or standard polish, and a dedicated menu of male waxing and spray tans.
What makes Pure Beauty genuinely distinctive is the second half of its name's promise: movement. Jemma's own transformative journey began when she discovered Mindful Movement and Pilates Reformer. Over 18 months, and with the encouragement of clients, family and friends — along with mentorship from Lucy Warren — she lost 40kg.
Rather than keep that experience to herself, she completed her Stotts Reformer Pilates Instructor Training and integrated Reformer Pilates into her beauty therapy practice. Her home studio at Ravelston Street now hosts sessions designed to be personable and supportive, whether you want to strengthen, tone or simply enjoy mindful movement. Clients say her classes are tailored to their needs and experience, leaving them feeling stronger, more aligned and refreshed.
The reviews tell a consistent story. One long-time client calls Jemma the best waxing specialist she has come across, praising immaculate cleanliness and sanitation standards alongside fast, efficient work with the least discomfort possible. Others rave about their brows and lashes, and describe a nice, calming atmosphere with excellent tinting results.
Pure Beauty is open six days a week, with late-night and weekend appointments available for anyone juggling a busy schedule. The clinic operates by appointment only, but online booking is open 24/7, so you can secure a time whenever it suits. If you'd rather talk it through, or want to arrange a gift certificate for someone special, you can call or text 027 471 4247.
Whether you're booking a facial, trying sugaring for the first time, or curious about what Reformer Pilates could do for you, Pure Beauty offers a warm, professional welcome in a neighbourhood studio setting.