Curly Wurly Lashes & Beauty is a global award-winning lash, brow and permanent makeup studio in Alexandra, Central Otago, led by founder and lash artist Tarlaye. What began in 2019 as a small dream in her grandma's sunny lounge has grown into a multi-award-winning studio known for bespoke lash artistry, healthy lash care and genuine client connection, with the motto that every lash and brow is crafted with love, precision, and a little bit of magic.
Since earning her qualifications in 2019, Tarlaye has pursued advanced in-person training with top educators and mastered international techniques online. That dedication has been recognised repeatedly: the studio proudly holds multiple NZ Lash Awards and, most recently, two international lash awards celebrating the craftsmanship and heart behind every set. In 2025, Curly Wurly expanded into permanent makeup, introducing Ombre Brow Tattooing — a soft-shaded tattoo technique designed to enhance brows and simplify the daily routine.
The treatment menu covers the full spectrum of lash looks, from the natural Timeless Effect set (a lash newbie's best friend) and the everyday-fluffy Opulent Fusion, to the versatile Bespoke Elegance and the dramatic, Russian-volume-style Ultra Noir. A Lash Lift and Tint keeps natural lashes lifted, while brow services range from the Deluxe Signature Brow Design and Brow Lamination + Tint through to the three-hour Ombre Eyebrow Tattoo tailored to your face shape.
Appointments are booked online, with the salon phone and email available for questions. The studio is open Monday from 10am to 6.45pm, Tuesday and Thursday from 9am to 6.45pm, and Friday from 9am to 4pm, with Wednesdays and Saturdays available upon request, subject to availability. It's a warm, safe space focused on helping every client feel their most confident self.
Curly Wurly Lashes & Beauty sits in Alexandra, Central Otago, and describes itself simply: a place where every lash and brow is crafted with love, precision, and a little bit of magic. Behind that tagline is a genuine small-business story — a studio that grew from a lounge-room dream into a multi-award-winning lash, brow and permanent makeup destination with recognition well beyond New Zealand.
Founder and 'CEO' Tarlaye started Curly Wurly in 2019 — quite literally in her grandma's sunny lounge. After earning her qualifications that same year, she committed to learning everything she could about the craft: advanced in-person training with top educators and mastering international techniques online. That dedication shows in the results. The studio proudly holds multiple NZ Lash Awards and has most recently added two international lash awards, which the team attributes to 'the craftsmanship and heart behind every set'. From every handmade lash fan to each perfectly shaded brow, precision is the through-line.
Bespoke lash artistry and healthy lash care are the studio's calling cards, and the treatment menu covers the full spectrum of looks. Timeless Effect is the natural set the studio calls 'a lash newbies best friend', designed to highlight your own beauty. Opulent Fusion is natural and fluffy — an everyday look — while Bespoke Elegance is the versatile one, easy to dress down for the office by day or dress up for date night by evening. At the boldest end sits Ultra Noir: spicy, full of drama, and aimed squarely at the mega lash lovers. If extensions aren't your thing, the Lash Lift and Tint keeps your natural lashes lifted and defined.
New or unsure clients get plenty of help choosing. The studio's own guides walk you through the difference between classic, hybrid, volume and mega volume lashes, and how to match a style to your eye shape — because no two sets of eyes are treated the same here.
Brows are far more than an afterthought. The Deluxe Signature Brow Design pairs expert shaping with what the studio describes as total relaxation, while Brow Lamination plus Tint sets unruly brows into place so you're never sticking them back into shape again.
In 2025, Curly Wurly expanded into permanent makeup with Ombre Brow Tattooing — a premium cosmetic tattoo treatment months in the making. The technique creates a natural gradient: delicately lighter at the brow head, gradually deepening in colour and definition towards the tail for a soft, makeup-ready finish. Each brow is tailored to your individual face shape and style, enhancing symmetry, fullness and definition, with results that can last years when maintained. It's a genuine time-saver from the daily routine — and, in the studio's words, the ultimate statement of timeless elegance.
Clients will find a space that's warm, safe and always focused on helping them feel their most confident self. Appointments are booked online, with the salon phone and email on hand for questions. Opening hours are Monday from 10am to 6.45pm, Tuesday and Thursday from 9am to 6.45pm, and Friday from 9am to 4pm; Wednesdays and Saturdays can be arranged upon request, subject to availability.
A little preparation goes a long way: arrive with clean, makeup-free lashes, as residue from mascara or oils gets in the way of the best results. Once your set is on, the studio's advice is to skip the mascara — extensions are designed to give you the length — and not to worry if you notice a little extra shedding in spring and autumn; it's completely normal.
Whether you're booking your very first natural set, going full drama with Ultra Noir, or exploring permanent ombre brows, Curly Wurly is where passion meets precision — a Central Otago studio with global awards and a distinctly local heart.