Longbeach Holdings is a locally owned apparel and manufacturing company at Unit 1, 11 Mary Muller Drive in Heathcote Valley, Christchurch. It was set up in 1976 as an apparel manufacturer, and the website says it has more than 40 years of manufacturing and management experience. Its brands include Swanndri, New Zealand's original outdoor brand, which the website says has been making outdoor gear since 1913, along with Longbeach Apparel and Woodhouse Apparel. Longbeach also owns Line 7. The business sources and manufactures in China, and has operations in New Zealand, Australia, the United Kingdom and North America. It supplies apparel and technical outdoor products to a range of businesses.