Liberty Market is an organic store at 493 Moorhouse Avenue in central Christchurch, and it began as a small shop in Beckenham. The family business started in 2004 as Seven Fields Organic, and it now runs from a 900-square-metre store with an on-site organic bakery. The website says the store carries over 8,000 products, from fresh fruit and vegetables, breakfast cereals, rice and beans, meat and eggs to personal care, baby care, cleaning products, gardening supplies, pet food and bulk foods. Its organic lines are certified by AsureQuality, and the nuts are sold both in bulk and in pre-packs.
The store describes itself as 100% Kiwi owned and operated. Its website sets out a policy of keeping prices low, and it names a range of organic olive oil soap from Spain among its recent arrivals. Lucy and Ernie, who started the business, are named on the website as the people to come in and say hi to.