ifurniture has been operating as New Zealand's first online furniture shopping destination since 2004, and describes itself as the #1 traffic website in NZ's furniture industry. Over the years, the retailer has built up more than 300,000 happy customers, backed by a 7-Day Money Back Guarantee and nationwide shipping across New Zealand.
The range spans sofas, bed frames, mattresses, dining sets, office furniture, homewares, and curtains and blinds, organised into categories like Sectional Sofas, Reclining Sofas, Modular Sofas, Sofa Beds, Coffee Tables, Console Tables, Bed Frames, Dining Sets, Mattresses, Office Chairs, Sit-Stand Desks, Rugs, and Cushions & Throws. Shoppers can also browse by tier, with VALUE, SIGNATURE and ELITE product lines, plus a South Island Exclusive range.
Beyond its online store, ifurniture has opened a new physical store in Christchurch City, and runs a regional shipping promotion offering $89 shipping to Whangārei, Tauranga, Rotorua, Nelson, Dunedin and Queenstown.
ifurniture has been a fixture of New Zealand furniture shopping since 2004, when it launched as the country's first online furniture retailer. Since then, it has grown into what it describes as the #1 traffic website in NZ's furniture industry, serving more than 300,000 happy customers nationwide.
A big part of ifurniture's appeal is the confidence it offers online shoppers: a 7-Day Money Back Guarantee gives customers room to change their mind, while nationwide shipping means furniture can reach customers well beyond the main centres. To make that even more accessible, ifurniture runs a regional shipping promotion offering $89 shipping to Whangārei, Tauranga, Rotorua, Nelson, Dunedin and Queenstown, helping bridge the distance for customers in those regions.
The ifurniture range covers just about every room in the house. Living room shoppers can browse Sectional Sofas, Reclining Sofas, Modular Sofas, Sofa Beds, Coffee Tables and Console Tables, while bedroom essentials include Bed Frames and Mattresses. For the home office, there's a dedicated Office Chairs and Sit-Stand Desks selection. Outdoor furniture, Dining Sets, Rugs, Cushions & Throws, and Vases & Artificial Plants round out the wider homewares offering.
Among the standout products on ifurniture's site is the ORLANDO Air Leather Power Reclining Sofa Range, which pairs durable air leather upholstery and an engineered wood frame with smooth electric reclining up to 150°, a Bluetooth speaker, cup holders, storage, USB charging, and blue LED base lighting for a home-theatre feel. For bedrooms, the BRYDEN Bedroom Combo Set offers a full 4, 5, or 6-piece set in Queen or King size, complete with an upholstered panel headboard and engineered wood and rubberwood construction with Mindy veneer.
Comfort-focused shoppers might look to the ROMINA Feather-Filled Modular Sectional Sofa Range, with its feather-filled cushions and water, oil and dust resistant fabric, or the GOODWIN Feather-Filled 1.5 Seater Sofa/Armchair for a smaller footprint with the same plush support. For sleep specifically, the MOTIONFLEXI PRO Electric Adjustable Bed Frame & Base pairs a memory foam mattress with zero-gravity positioning, an anti-snore mode, and a quiet motor system.
Dining and living spaces are covered too, with the EDWYN 7PC 180 Marble Top Dining Set featuring a white natural marble top and Ash wood veneer finish, paired with grey linen upholstered chairs, and the GLINT 127 Tempered Glass Top Coffee Table offering a sleek, contemporary centrepiece with a chrome metal frame. For storage and display, options include the HUBERT 210 Boxwood TV Unit, the CLEVEDON 1.6M Solid Oak TV Unit, and the BRITTON 2-Drawer Australian Marri Hardwood Bedside Table. Home office shoppers can also consider the NEXO High Back Office Chair, built with an adjustable headrest, 8-level backrest adjustment, adaptive dual lumbar support, 8D armrests, and a Class 4 gas lift for all-day support.
ifurniture also organises part of its catalogue by tier, with VALUE Products for budget-conscious shoppers, SIGNATURE Products as a step up, and ELITE Products at the top of the range, alongside a South Island Exclusive collection for customers in that region.
While ifurniture built its name as an online-first retailer, it has also expanded into physical retail, with a new store recently opened in Christchurch City. Between its online catalogue, regional shipping support, and growing physical footprint, ifurniture continues to position itself as a major destination for furnishing homes across New Zealand.