BoConcept is a Danish furniture brand offering contemporary, customisable furniture in New Zealand, with roots going back more than 70 years. Born in Denmark in 1952, BoConcept grew from a two-cabinetmakers' workshop into a global design brand, merging Danish craftsmanship with smart innovation for real, everyday life.
The range covers sofas, chairs, tables, storage, beds, outdoor furniture, lamps, rugs, and accessories, organised into collections and by room type including living rooms, dining rooms, bedrooms, outdoor spaces, small spaces, and home offices. Collections are designed with customisation in mind, letting customers choose their own configuration and materials, supported by a dedicated fabric and leather collection.
BoConcept offers a free, no-obligation Interior Design Service, connecting customers with Interior Designers for personalised advice on room design, colour, material, and texture. The brand also runs a Professionals section with a Trade Program for interior designers and trade clients, and offers free fabric samples and a store locator to help customers find their nearest showroom.
BoConcept is a Danish furniture brand with a presence in New Zealand, offering contemporary, customisable furniture rooted in more than 70 years of design and craftsmanship. Born in Denmark in 1952, BoConcept grew from a two-cabinetmakers' workshop into a global design brand, merging traditional Danish craftsmanship with smart innovation to create furniture for real, everyday life.\n\n## What They're Known For\n\nBoConcept's range spans sofas, chairs, tables, storage, beds, outdoor furniture, lamps, rugs, and accessories, alongside curated collections organised by room type — living rooms, dining rooms, bedrooms, outdoor spaces, small spaces, and home offices. The brand puts a strong emphasis on customisation, letting customers choose their own configuration and materials to create furniture that's uniquely theirs, supported by a dedicated fabric and leather collection.\n\nSeasonal collections and trends are a regular feature of the BoConcept offering, with current themes including the Cancùn collection for indoor-outdoor dining, and design trends like \"Colours of the Season\" and \"Warm Modernism,\" which blends the clarity of modern design with natural materials and inviting textures.\n\n## Free Interior Design Service\n\nOne of BoConcept's standout offerings is its free, no-obligation Interior Design Service. Customers can fill in a form to arrange a consultation with one of BoConcept's Interior Designers, who bring expertise in room design, colour, material, and texture to help transform a space. The brand notes it has helped thousands of happy customers through this service, and showcases real homes styled by its interior designers — from a modern home in Herlev to a family home in Copenhagen and a project in Sydney's Gledswood Hills — as inspiration for customers planning their own spaces.\n\n## For Trade Professionals\n\nBoConcept also runs a dedicated Professionals section, including a Trade Program and a portfolio of past projects, aimed at interior designers and other trade professionals working with the brand's furniture at scale.\n\n## Getting Started\n\nFor those wanting to explore materials before buying, BoConcept offers free fabric samples that can be ordered online. Customers can also find their nearest store through the BoConcept store locator to see products in person, chat about their space, and discuss how to achieve their desired look and functionality.\n\nBoConcept's customer service covers assembly instructions, delivery information, product care, and warranty details, and the brand notes that all prices shown are recommended retail prices in NZD, inclusive of GST. Online payments are supported via methods including Apple Pay.\n\nBoConcept also maintains an active presence on Facebook, Instagram, Pinterest, and YouTube, and offers a newsletter sign-up for early access to new collection launches and design trends.\n\n## Careers\n\nAs a brand that continues to open new stores globally, BoConcept says it's always looking for dynamic, service-oriented, open-minded, and enthusiastic employees who identify with its concept and brand image.\n\nWhether you're furnishing a single room or planning a full home renovation, BoConcept combines Danish design heritage with a personalised, consultation-led approach to help customers create spaces that reflect their own style.