The Serious Sandwich has been doing one thing exceptionally well since 2011: making sandwiches worth getting excited about. Founded with the belief that a sandwich is more than just a meal, the team has spent over a decade crafting combinations that range from timeless classics to more inventive creations — all made with fresh ingredients and genuine attention to detail.
The shop is committed to sustainability and actively supports local farmers by sourcing its ingredients responsibly. Whether you're after the comfort of a Classic Ham and Cheese or something with a bit more personality like the Poached Chicken and Peanut Slaw, every sandwich is made with care. Coffee is available to pair with any sandwich, and catering enquiries are welcomed for those looking to bring The Serious Sandwich experience to an event or workplace.
Some lunch spots treat the sandwich as an afterthought. The Serious Sandwich is not one of them. Founded in 2011, this New Zealand sandwich shop was built on a straightforward premise: that a sandwich, done properly, is a genuine experience — not just fuel between meetings.
Over a decade on, that philosophy still shapes everything about the place, from the ingredients they source to the care that goes into every build.
The menu at The Serious Sandwich spans both classic and creative territory. Stalwarts like the BLT and the Classic Ham and Cheese sit alongside more distinctive options — the Halloumi Sambo brings a satisfying, vegetarian-friendly bite, while the Poached Chicken and Peanut Slaw offers something a little more unexpected. The Chicken and Roasted Capsicum rounds out a lineup that covers the full range from comfort to curiosity.
Every sandwich is made with fresh ingredients, and the team places real emphasis on sourcing responsibly. The Serious Sandwich is committed to sustainability and to supporting local farmers — so the ingredients in your sandwich reflect a deliberate choice about where food comes from and how it's produced.
A great sandwich deserves a great coffee. The Serious Sandwich pairs its handcrafted menu with freshly brewed coffee, and the combo is very much the recommended way to go. Whether you're grabbing a quick lunch or settling in for a slower morning, the coffee-and-sandwich pairing is positioned as the centrepiece of the experience.
The shop is open seven days a week — Monday to Saturday from 9:30am, and from 10:30am on Sundays — making it a reliable option for both the weekday lunch crowd and weekend visitors. Online ordering is available through the website for those who want to plan ahead or skip the queue.
For groups, events, or workplace orders, The Serious Sandwich also takes catering enquiries via phone or their website contact form.