The Naked Baker is a bakery, cafe and coffee roastery in New Brighton, Christchurch, producing fresh bread, cakes, gourmet pastries and pies all baked on the premises. The team describes their approach as doing things 'the old fashioned way' — baked in-house for that individual touch, using only the best ingredients.
Coffee is a big part of the business too. The Naked Baker roasts its own beans on-site under its 'Orgazmik Coffee' brand, sourcing beans from a range of origins and selecting them purely on their characteristics rather than price. Master roaster Darren does the roasting in an imported 5kg coffee roaster, which sits in the cafe itself as a showpiece for customers to see. The blend range spans everything from the rich, six-origin Hanky Panky blend to the award-winning Gourmet Spank Special, the organic Kinky X, and flavoured options like Hazelnut Supreme, Mocha Mudslide, Rum Toffee and Irish Crème, alongside a Fair Trade organic Mexican decaf.
Beyond the counter, The Naked Baker runs a loyalty programme offering ongoing discounts and rewards to regular customers, and supports community groups and schools through a range of fundraising products, including pies, donuts, lamingtons, fudge gift boxes, hot cross buns and coffee packs.
The Naked Baker is a bakery, cafe and coffee roastery based in New Brighton, Christchurch, built around the idea of doing things the old-fashioned way. Fresh bread, cakes, gourmet pastries and pies are all baked on the premises, with the team focused on using only the best ingredients to give every item that individual, hand-made touch.
What sets The Naked Baker apart is its coffee. Under the brand name 'Orgazmik Coffee,' the beans are roasted on-site by master roaster Darren, using an imported 5kg coffee roaster that sits in the cafe itself as a working showpiece — customers can watch the roasting process happen while they wait. Beans are sourced from a range of different origins around the world, chosen purely for their flavour characteristics rather than their cost, which has helped build the brand's reputation well beyond the local area.
The Naked Baker's coffee blends carry cheeky, memorable names that match the brand's irreverent personality. Hanky Panky is a rich, full-bodied blend drawing on six different bean origins for a distinctive flavour and aroma, while the Gourmet Spank Special is the cafe's award-winning offering — a medium to strong, smooth and well-balanced full-bodied blend suited to any time of day. For those after something organic, Kinky X is a 100% organic, fair trade blend with a serious energy kick, and OR-GEE combines beans from India and Papua New Guinea into a dark, strong, full-bodied roast. Espresso 69 is the heaviest-bodied, darkest roast on the list, aimed at those who like their coffee strong.
Beyond the bolder blends, there's a softer side to the range too. Penetration is a mild blend with a smooth aroma, Decaf is a Fair Trade organic single origin from Mexico made using the Swiss water method, and flavoured options include Cookies & Cream, Hazelnut Supreme, Mocha Mudslide, Rum Toffee and the cafe's most popular flavour, Irish Crème — a classic blend of spices and crèmes over a smooth, full-bodied Arabica base.
Alongside the coffee, The Naked Baker's bakery counter turns out fresh bread, cakes, gourmet pastries and pies daily, all baked on-site. The business also offers catering, giving customers a way to bring the bakery's baked goods and coffee to events beyond the cafe itself.
The Naked Baker runs an active fundraising programme aimed at local schools and community groups, offering products like Christmas tarts, coffee packs, donuts, family pies, four-packs of single pies, fudge gift boxes, hot cross buns and lamingtons as fundraising options — a way for local organisations to raise funds using the bakery's products.
Regular customers can also sign up for The Naked Baker's loyalty card programme, which offers ongoing discounts and rewards for repeat visits. Between the in-house roasting, the daily-baked treats, and the loyalty and fundraising programmes, The Naked Baker positions itself as a local bakery-cafe with a bit more personality than most, serving New Brighton from early morning through to late afternoon, seven days a week.