Deplexify is a done-for-you operations partner for growing businesses that have outgrown spreadsheets but aren't ready for a full back-office team. Based at 8 Shingle Lane, Christchurch, New Zealand, the company handles outreach, compliance, bookkeeping, and operations so clients can focus on the work that moves the needle.
The business was founded by Glenn Broome, a Chartered Accountant with over 20 years' experience in financial accounting, systems improvement, and audit across the UK and New Zealand, who also built and managed ecommerce brands. Deplexify is built around five pillars — Outreach, Compliance, Accounting, Operations, and Automation — delivered by a small technical team that builds the infrastructure and then stays to run it, rather than handing off after setup.
Everything is powered by Dexter, an AI system operating through APIs and isolated per-client containers, built on Anthropic's enterprise API with zero data retention and SOC 2-aligned infrastructure. There's no software for clients to log into — work is handed over and the results land in a simple dashboard for approval.
Deplexify works with 5–50 person businesses, mainly in construction and trades, professional services, B2B SaaS, property and facilities, finance and advisory, and ecommerce and retail — primarily across the UK, New Zealand, and Australia, with particular strength in compliance-heavy industries.
Deplexify is a Christchurch-based operations partner built for a specific gap: businesses that have outgrown spreadsheets but aren't big enough to justify a full back-office team. Rather than selling software or strategy decks, Deplexify takes on the recurring operational work itself — outreach, compliance, bookkeeping, and workflow automation — and runs it every month.
Founder Glenn Broome is a Chartered Accountant with more than 20 years of experience in financial accounting, systems improvement, and audit across the UK and New Zealand. He's also built and managed ecommerce brands from the ground up. Deplexify grew out of a pattern he kept seeing: growing companies needed the same five things built, connected, and managed, but no single provider offered all of them without turning into either a consultancy that recommends and leaves, or an agency that disappears after handover.
Deplexify's work is organised into five areas. Outreach covers cold email and LinkedIn, fully managed from lead sourcing through to booked meetings — the LinkedIn service is guaranteed at 5–20 booked meetings per month, or the engagement is extended at no charge. Compliance covers CHAS accreditation in the UK and SiteWise accreditation in New Zealand, including H&S policy, RAMS, method statements, portal submissions, and assessor liaison, with applications typically submitted within 48 hours. Accounting is AI-augmented bookkeeping built to Chartered Accountant standards by a two-person team, offering Xero or Deplexify's own system, monthly P&L, GST/VAT returns, and year-end prep. Operations covers CRM setup, RevOps, pipeline management, and DocuStore for contracts and digital records. Automation is the catch-all: clients hand over one recurring job and Deplexify builds and hosts the workflow that runs it.
Every service is powered by Dexter, Deplexify's AI system, which can operate at three tiers — a single assistant handling one recurring task, an operator running a whole function end to end, or a full AI employee with access to a client's systems. Clients don't log into a dashboard or manage software; they hand over the work and Dexter runs it, with results delivered for approval each month.
On the infrastructure side, Deplexify operates via APIs and isolated containers rather than direct system access — no VPN, no admin credentials, and no data mingling between clients. It's built on Anthropic's enterprise API with zero data retention, and the infrastructure is SOC 2-aligned, with every automated action logged and reviewable.
Deplexify is positioned for businesses of roughly 5–50 people, with particular depth in compliance-heavy industries where poor admin can cost contracts. Client sectors include construction and trades, professional services, B2B SaaS, property and facilities, finance and advisory, and ecommerce and retail, with most clients based in the UK, New Zealand, or Australia.
The company describes its process as scope, build, and run — no multi-week discovery engagements. A prospective client points to a single recurring task eating their team's time, Deplexify wires up the data and builds the automation on its own infrastructure, and from there it runs monthly with results landing in a simple dashboard. Additional services can be stacked on once the first is running. Initial contact starts with a same-day-reply conversation rather than a sales process — a single call to establish fit, with the company stating upfront what it can and can't take on.