Cameron Rolls is a boutique Chartered Accountant practice based in Cracroft, Christchurch, offering accounting, business advisory and Virtual CFO services. The practice is led by Cameron Rolls, a Chartered Accountant with more than 18 years of experience across accountancy, governance, agribusiness and business ownership, holding a B.Com (Accounting) and a Post Graduate Diploma in Accounting.
The practice covers core accounting compliance work — income tax returns, GST registration and returns, PAYE set-up, financial statement preparation and FBT compliance — alongside business performance services such as business plan development, budgets and forecasts, accounting software set-up, and regular performance reporting. It also offers a dedicated Virtual CFO service and specialist business advisory covering areas from business planning and turnarounds to succession planning and business valuations.
Cameron Rolls works across multiple industries, including property and investments, trades and construction, engineering and manufacturing, retail and medical, agribusiness and rural, tourism and hospitality, commercial and services, and startups and technology, with particular depth in the agriculture sector. While based in Canterbury, the practice uses modern technology to work with clients throughout New Zealand and overseas, and offers upfront, fixed-price fee proposals for annual or periodic services on request.
Based in Cracroft, Christchurch, Cameron Rolls runs a boutique Chartered Accountant practice built on the idea that accounting should do more than keep the books tidy — it should help business owners reach their financial and personal goals.
Cameron Rolls brings more than 18 years of experience across accountancy, governance, agribusiness and business ownership. He has co-founded his own business from a startup through to a team of over 20 across three sites, served as CFO of a large manufacturing firm overseeing all financial matters, and led a large specialist accountancy team working mainly in the agriculture sector, from small businesses through to significant farming enterprises. He holds a B.Com (Accounting) and a Post Graduate Diploma in Accounting.
At its core, the practice handles the full range of compliance work businesses need: income tax returns for individuals, companies, trusts and partnerships, GST registration and returns, PAYE withholding tax registration, financial statement preparation, FBT compliance and tax payment management. Rental statements and tax returns for property investors are also part of the service list.
Beyond compliance, Cameron Rolls offers business performance services including business plan development and analysis, business structure recommendations, strategy development, budgets and forecasts, and ongoing performance updates on a monthly, quarterly or bi-annual basis. Xero setup and training is available for businesses wanting to modernise their accounting software, and tax pooling tools are used to help clients manage cashflow and reduce interest costs.
A central part of the practice's identity is its Virtual CFO service, positioned as expert partnering rather than a standard compliance add-on. This sits alongside a long list of specialist business advisory services: business planning and turnaround, regular coaching and mentoring, governance and advisory board support, due diligence, bank advisory and banking relationships, business structuring and restructuring, wealth protection, finance proposals, business and share valuations, relationship and shareholder dispute support, business sales and acquisitions, government grants, succession planning, and profit improvement.
The practice works across a broad range of industries, including property and investments, trades and construction, engineering and manufacturing, retail and medical, agribusiness and rural, tourism and hospitality, commercial and services, and startups and technology — with particular depth in agribusiness given Cameron's background leading an agriculture-focused accountancy team.
While based in Canterbury, the practice's use of modern technology and "best of breed" systems means location is less of a barrier than it once was, allowing Cameron Rolls to work with clients across New Zealand and overseas, not just locally.
Recognising that clients want certainty over cost, the practice offers upfront, all-inclusive fixed-price options for annual or periodic services on request, rather than a one-price-fits-all model. New clients are invited to get in touch — described on the site as an invitation to "grab a coffee" — to talk through how the practice's experience and passion for business could fit their needs, whether they are just starting out or running a large commercial enterprise.