Fifty Five is a clothing store at 55 Victoria Ave in Bulls, Rangitikei, rated an excellent 4.9 from 38 Google reviews. A good small-town clothing store works differently from a city shop. Ranges are usually chosen with the district in mind — warm layers for a Rangitikei winter, lighter pieces for summer — and stock is often one-off rather than endlessly restocked, so when something fits, it pays not to wait. Staff tend to know their labels, which ones run large and which to size down in, and can often order a size in for you. Regulars make a habit of asking when new season stock lands, because in a town this size the good pieces go first. On Bulls' own main street, Fifty Five brings that kind of shopping close to home.