The Brand Makers, at 2 Olive Road in Penrose, Auckland, is a branding and uniform business that was formerly known as Direct Group Uniforms. It makes branded apparel, team uniforms and promotional merchandise for about 4,000 clients across New Zealand. Its work covers school and sports uniforms, workwear, sportswear, bags, drink bottles and staff gear. An online kit builder lets a team design its own gear, and a sample sizing set is sent out for a week so buyers can check fit before they order.
The decoration methods are embroidery, screen printing, debossing, digital transfer, Supacolour, sublimation and digital printing. Embroidery suits bags and apparel, and it is charged as one setup per position for up to 12 thread colours. Screen printing suits flat or cylindrical items, and it is charged a setup for each colour.
Customers, including schools, clubs and a Samoan school group, praise the service and the speed. One school replaced all its sports uniforms for eight codes in 35 days. Another says the company is its sole supplier for hats and staff uniforms and that the delivery is outstanding.
Our pick in Penrose for a team that needs its uniforms made quickly.