A FreshChoice supermarket at 1 Ara-Tai Road in Half Moon Bay, Auckland, for shopping in person. Online ordering is not yet available at this store, though the website has a shop, rewards and specials area. The range includes ready-to-cook meals and sausages from named makers: Beak & Sons casseroles, slow-cooked pork in apple barbecue sauce, smoky maple pork belly and sweet and sour pork, and Beard Brothers beef sausages in blue cheese, bull dust and smoky bacon. Alcohol is sold with the usual age rules. Shoppers' views are mostly negative. Two reviews describe the staff as rude, one of them about a manager on duty, and another describes a staff member who followed a customer through the shop. A third reviewer found bread on the shelves close to its use-by date and said stock rotation needs attention.