A wholesale flower business on Waiouru Road in East Tāmaki, run as an industry-owned marketplace that holds live flower auctions for New Zealand. The site describes it as the country's only flower auction and its largest wholesaler of fresh cut flowers, with a Dutch-style auction clock still in use. Growers from Kaitaia to Bluff sell through it to florists, supermarkets and other flower retailers. Buyers can bid live at auction, or buy at a fixed price online. Deliveries reach 90 percent of New Zealand the same day, and the rest within 24 hours. Anyone wanting to buy or sell enquires online and is then set up by email, after which they can join live or virtual auctions, view run sheets and place bids.
Auction weeks are shortened around public holidays, and each region publishes its own adjusted schedule, so Auckland's changes are listed separately from Wellington's and Christchurch's. Its auctions move flowers from local growers into the trade, so the shop-front role is a small part of the business. The site notes a shop and branches, both online and in person, but the wholesale buyers and growers are its real customers.