West End Rowing Club is a rowing club founded in 1884, based at Saunders Reserve in Avondale on the Whau River, with a boatshed at Mercer and a purpose-built coastal clubhouse at Cox's Bay. The club calls itself the rowing club for every rower, from first-timers and school crews to masters and future Olympians. The site says its coastal clubhouse at Cox's Bay is the only dedicated coastal rowing clubhouse in Auckland, and that the club is home to rowing at Baradene College, Mt Albert Grammar and St Peter's College.
The club runs Give It a Row, five Sunday morning sessions from 8am to 10am at Saunders Reserve, which cost NZ$250 with all equipment provided, and places are limited. Masters rowing is open to anyone aged 27 and over. Novice and club squads train under head coach Sam Jackson, who the site describes as a world-champion coach. The club also runs coastal rowing and beach sprints, along with venue hire and a kit shop. Its events include the Erik Verdonk Memorial in November 2026 at Lake Pupuke, the KRI Christmas Regatta in December 2026 at Karapiro, and the NZ Nationals in February 2027 at Lake Karapiro.