My Fried Chicken Newmarket is the York St home of Auckland's Korean Kiwi-owned, family-run fried chicken group. The kitchen's calling card is free range chicken cooked Korean-style, served alongside Korean street food and traditional flavours — casual, punchy food made to be eaten straight away, whether in the dining room or at home via takeaway and delivery.
The drinks list is a genuine point of difference. A natural wine list and a brand-new cocktail selection sit comfortably alongside the chicken, and a separate Bottomless Brunch menu offers a longer, top-up-as-you-go way to visit. Vegan options mean mixed groups are well looked after too.
Sustainability is part of the package, with compostable packaging and ongoing work to minimise waste. Bookings can be made online, and the Newmarket team can be reached on 027 318 1279 or at newmarket@myfriedchicken.co.nz. It is one of several My Fried Chicken branches across Auckland, each bringing the same family-run warmth to its own neighbourhood.
My Fried Chicken Newmarket sits on York St in the heart of Newmarket, serving the food that has made this Korean Kiwi-owned, family-run group an Auckland favourite: free range chicken, cooked Korean-style, alongside Korean street food and traditional flavours. It is one of the group's branches across the city — siblings in Ponsonby, Takapuna, Mission Bay, Britomart and Takanini share the same kitchen philosophy — but each location operates as its own neighbourhood welcome, with its own phone line, email and team.
The pitch is simple. Korean fried chicken is the dish the name on the door promises, and the group backs it up with a commitment that is still rare in the fried chicken world: the bird is free range. That single sourcing decision says a lot about how this family runs its kitchens — flavour first, but done with care.
Fried chicken is the headline act, cooked Korean-style and available to eat in or take away. Around it, the kitchen draws on Korean street food and traditional flavours — the everyday, punchy dishes of Korea's streets and home kitchens rather than formal restaurant fare. And if someone at the table doesn't eat meat, vegan options are on the menu too, so nobody has to watch everyone else feast.
Between the regular menu and the bottomless menu, there are effectively two ways to visit: a straightforward chicken run, or a longer sit-down where the food and drinks keep coming.
What surprises many first-time visitors is the drinks list. My Fried Chicken pairs its food with a natural wine list and a brand-new cocktail selection, making it as viable for a long dinner as for a quick takeaway stop. There is also a separate Bottomless Brunch menu — if you like the idea of the table staying topped up, ask for the bottomless menu when you book or order, since it runs alongside the regular menu rather than instead of it.
The group describes itself as Korean Kiwi-owned and family-run, and the tone of the operation reflects that. Director Shaun invites customers to email him directly if something wasn't right — an unusually personal line of communication for a multi-site restaurant, and a good sign of how seriously feedback is taken. Sustainability is part of the story as well: packaging is compostable and the team works at minimising waste, so the indulgence comes with a lighter footprint.
You'll find the Newmarket branch at 1 York St. Bookings can be made through the website, and the branch takes calls on 027 318 1279 for anything urgent; email goes to newmarket@myfriedchicken.co.nz. If you'd rather eat at home, the food travels — takeaway and delivery are both offered. Regulars can also join the group's rewards programme, and the team keeps an active Instagram feed for new menu drops and news.
Whether it's a bottomless lunch with friends, a weeknight chicken run, or a glass of natural wine with your dinner, the Newmarket branch delivers the same promise as the name on the box: My Fried Chicken, done the Korean Kiwi way.