GSF Fresh is a New Zealand fresh food brand based at 155 Lake Road in Belmont, on the North Shore. Its distinctive feature is that it makes ready-to-eat salads, fresh-cut vegetables and meal kits, and sells them through supermarkets rather than from a market stall. The brand says its produce is grown locally by New Zealand growers.
The family business began in 1980 and now sells a range of fresh and healthy meal solutions. Its meal kits pair fresh produce with flavour blends for people who are short of time, and the company says its recipes are developed with chefs and nutrition experts.
It is part of Golden State Foods, a larger foodservice supplier founded in 1947 that operates from 50 locations across five continents. The company's stated values put the success of its customers and suppliers first, and it supports local growers and communities.